Department of Advertising

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advertising studentsCONTACT INFORMATION:
211 Media and Communication Building
Box 43082, Lubbock, TX 79409-3082
T 806.742.3385 | F 806.742.1085


About the Program

The Department of Advertising offers a 120-hour degree program leading to a Bachelor of Arts in Advertising. The program gives students the training and background to enter and become leaders in advertising communications. Students majoring in advertising gain an understanding of the creative and business-related aspects of advertising, including copywriting, sales, production, creative strategy, design and layout, media planning, and research. The department also hosts industry professionals who speak to students about internships and careers in advertising.

Students majoring in advertising may take additional coursework in advertising or from other departments within the college or they may take approved electives outside the college.

Minors – Students selecting a minor in advertising are required to pass ENGL 1301 and 1302 with grades of C or higher; and have a 2.5 GPA prior to enrolling in ADV 3312. A minor in advertising consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence. Specific requirements for the advertising minor include ADV 3310, 3320; MCOM 1300, 3380; and nine hours of electives chosen from ADV 3312, 3330, 3340, 3351, 3361, 4000, 4300, 4301, 4308, and 4313.

Additional minors are listed in each supervising department and are available in electronic media and communications, journalism, media strategies, and public relations.


Bachelor of Arts in Advertising

Course Descriptions

Advertising (ADV)



Alphabetical listing of all TTU faculty and their academic credentials.


Shannon Bichard, Ph.D., Chairperson

Marshall and Sharleen Formby Regents Professor: Bucy
Associate Professor: Bichard
Assistant Professors: Farnall, Gotlieb, McLaughlin, Ortiz, Sarge
Professor of Practice: Zahn
Instructors: Lowry, Rodriguez