Department of Electronic Media and Communications

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About the Program

This department supervises the Bachelor of Arts in Electronic Media and Communications degree, which is designed to prepare students for careers in the creation, distribution, sales, and management of content for electronic media and digitally-based industries. The EMC program offers professional courses in electronic media and broadcasting, photocommunications, and writing to provide a broad and thorough liberal arts education.

This is not simply a skills-oriented program. Instead, the program is devoted to preparing students for leadership positions in electronic media industries. A successful graduate of the electronic media and communications program should be able to:

• Understand the historical development of electronic and visual media.
• Create audio, photographic, and video packages of information for distribution in electronic media industries.
• Evaluate the effectiveness and usability of electronic media content and programming.
• Use appropriate tools for analyzing electronic media audiences in multicultural markets.
• Demonstrate the ability to create, manage, and market a product for distribution in a wide variety of electronic media.

To develop a profound understanding of the historical and cultural dimensions of electronic media, the EMC core curriculum explores the social, technological, economic, and political contexts of mass communications. Students majoring in electronic media and communications may focus coursework in one of two concentrations:

• Electronic Media Management and Economics (EMME). Students in EMME will be prepared to work in careers related to electronic media industries, including radio, television, film, cable, Internet, advertising agencies, and others.
• Visual Communications (VCOM). Students specializing in VCOM will be prepared to work in careers related to electronic media industries such as photojournalism, commercial photography, video production, film, cable, Internet, advertising agencies, and others.

Students in the College of Mass Communications are not required to have a minor outside the college. Students majoring in one of the college’s departments may take additional coursework from within or outside the college; however, the student must abide by any prerequisite requirements and other rules governing outside coursework.

Minor. Students selecting a minor in EMC are required to pass the college’s grammar, spelling, and punctuation exam; pass ENGL 1301 and 1302 with grades of C or higher; and have a 2.75 GPA prior to enrolling in the first writing course (JOUR 2310). A minor in electronic media and communications consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence. Specific required courses include EMC 3300, 3315, 4320; JOUR 2310; 3 hours selected from EMC 3370, 4370, 4375; 3 hours of electives from EMC 3380, 4325, PHOT 3310; and 3 hours of electives from EMC or PHOT courses. Additional minors are listed in each supervising department and are available in advertising, general mass communications, journalism, and public relations.

Curriculum Tables

• Electronic Media Management and Economics Concentration
• Visual Communications Concentration

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Course Descriptions

• Electronic Media and Communications (EMC)
• Photography (PHOT)

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Faculty

Click here to view alphabetical listing of all TTU faculty and their academic credentials.

L. Todd Chambers, Ph.D., Chairperson

Associate Professors: Chambers, Reeves, Wilkinson
Assistant Professors: Cummins, Kubik, Peaslee, Smith
Instructor: GalvezBack to Top