Department of Public Relations

 

 Quick Links

public relations classCONTACT INFORMATION:
213 Media and Communication Building
Box 43082, Lubbock, TX 79409-3082
T 806.742.3803 | F 806.742.1085
www.depts.ttu.edu/comc/programs/pr.php

 

About the Program


The Department of Public Relations offers two 120-hour degree programs leading to a Bachelor of Arts in Public Relations and a Bachelor of Arts in Media Strategies.

 

Bachelor of Arts in Public Relations


Widely recognized as one of the fastest-growing career fields worldwide, public relations has become the largest program in the College of Media and Communication. The curriculum develops students' critical thinking, written communication skills, and oral communication skills.

Coursework for the B.A. in Public Relations emphasizes relationship management and strategic campaign planning, the role of traditional and new media in public relations practice, principles of persuasive communication, globalization and diversity, the history of the field, and legal and ethical challenges that practitioners may face.

Graduates will be prepared for technical and managerial roles in public relations firms, as well as corporate and nonprofit organizations. Special topic courses enhance students' understanding of the public relations function as it relates to media relations, crisis communication, social media, community relations, sports communication, government relations, international communication, and other practice areas.

Minor. Students selecting a minor in public relations are required to pass ENGL 1301 and 1302 with grades of C or higher and have a 2.5 GPA prior to enrolling in PR 3311. A minor in public relations consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence. Specific required courses include MCOM 1300, 3300 (or PR 3300), 3380 (or PR 3380); PR 3310, 3311; and six hours of electives chosen from PR 3300, 3351, 3353, 3354, 3380, 4301 (may be repeated when topics vary), or 4351.

 

Bachelor of Arts in Media Strategies


The department offers a 120-hour degree program leading to a Bachelor of Arts in Media Strategies. The program prepares students for the rapidly evolving media environment and emphasizes strategic knowledge related to media content and resources.

The program stresses integration across media and communication disciplines to drive media innovation and entrepreneurial thinking. By emphasizing critical thinking across media forms and industries, theoretical domains, cultural contexts, and historical periods, the program prepares students for a rapidly evolving media environment. Courses in media literacy and professional communication will enhance critical understanding of media and audiences and provide skills for pitching creative ideas to management and investors. Graduates will learn to think entrepreneurially, identify opportunities, work in teams, problem solve, and communicate persuasively and effectively.

Minor. Students selecting a minor in media strategies are required to have a grade of C or higher in ENGL 1301 and 1302 and have a 2.5 GPA prior to enrolling in the first ADV , EMC, JOUR, or PR course. A minor in media strategies consists of a minimum of 21 hours. At least 12 of the 21 hours must be taken in residence. Specific required courses include: MCOM 1300, 2310, 2330, 3300, 3320, and 6 hours from ADV 3310, 4301; EMC 3310, 4301; JOUR 2300, 4301; PR 3310, 4301

 

CURRICULUM TABLES

Bachelor of Arts in Public Relations
Bachelor of Arts in Media Strategies
 

Course Descriptions


Public Relations (PR)

 

Faculty


Alphabetical listing of all TTU faculty and their academic credentials.

 

Trent Seltzer, Ph.D., Chairperson

Professors: Callison, Perlmutter
Associate Professors: Dean, Seltzer, Zhang
Assistant Professors: Gardner, Graybeal, King, Lee, Rasmussen, Shafer
Assistant Professors of Practice: Gilmore, Grant