College of Media and Communication – Undergraduate Program


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The college requires a minimum of 120 semester hours for a Bachelor of Arts degree. Students must complete no fewer than 58 of those semester hours in the basic liberal arts. The college seeks to offer a curriculum that stays abreast of trends and changes in the field while providing a broad education in media and communication with introductory survey courses, media theory and society, media law, and news writing.

First-semester freshmen enrolling in the college must meet the university-wide admission requirements and present ACT or SAT scores when entering the college. Students enrolling in the college for the first time will be designated as premajors. Students enrolled in other colleges at Texas Tech may transfer into the college after earning at least 12 semester credit hours (excluding CLEP courses) with a GPA of 2.5 or higher (2.25 for media strategies majors).

The change from premajor status to a specific major will be accomplished after completion of the media and communication core curriculum and the following requirements:

  1. Completed ACT or SAT examination with scores submitted to the college.
  2. Made at least a C in ENGL 0301 (if required), 1301, and 1302.
  3. Completed MCOM 1300 with a grade of C or better.
  4. Completed 27 to 33 hours from general degree requirements with a 2.5 GPA (2.25 GPA for media strategies majors).

University Core Curriculum Requirements – The core curriculum requirements ensure breadth in each academic program. These requirements have been incorporated into the college's undergraduate degree programs as per the state of Texas requirements listed in the Undergraduate Academics section of this catalog. Students should consult with an advisor in the Advising Center in Media and Communication prior to each registration period to ensure all requirements are being met in a manner consistent with timely graduation.

Course Load – A normal full-time course load is 15-19 hours per semester. In calculating the course load, the assistant dean for undergraduate students will consider all distance education courses as a part of the course load. Course loads in excess of 19 hours require approval by the assistant dean of the college. The maximum course load for a student on probation is 16 hours.

The normal course load for a single summer term is 6-8 hours. To meet graduation requirements, a graduating senior may petition to take 9 hours one term or a total of 15 hours in both terms.

Distance Education Courses – Approval for courses to be taken by distance education must be obtained in the Advising Center. All course prerequisites must be met to be granted enrollment. In all programs no more than 6 hours of distance education coursework may be completed during the final 30 hours of the degree. Students must have junior status to enroll in a 3000- or 4000-level distance course.

Catalog Selection – Students will use the catalog issued for the year in which they are first officially admitted to the college, or a more recent catalog if approved. However, if they later transfer to another institution or another college at Texas Tech and then desire readmission to the college, they will use the catalog in effect when they are readmitted. For graduation purposes, a catalog expires after seven years, at which time the current catalog becomes the catalog in effect.

Credit by Examination – A matriculated student may attempt credit by examination (described elsewhere in this catalog). Approval from the assistant dean for undergraduate students is required if the student is classified as a senior, if the student is taking the exam for a second time before six months have elapsed, or if more advanced material in the same subject has already been completed.

Grades of D – Semester credit hours for a course in which a grade of D is earned may not be applied toward fulfillment of the major, adjunct, minor, or teaching field requirements for any degree program.

Grading Practices – The college conforms to university grading practices as set forth in the Undergraduate Academics section of this catalog. In addition, the following regulations apply within the college.

Except for those courses designated "may be repeated for credit" in this catalog, no course may be used more than once on a degree plan unless approved by the assistant dean for undergraduate students.

Second Bachelor's Degree – Permission to enroll in courses to pursue a second bachelor's degree must be obtained from the assistant dean for undergraduate students. No second bachelor's degree is conferred until the candidate has completed at least 24 semester credit hours in residence, in addition to the courses counted toward the first bachelor's degree. Credit by examination courses will not satisfy the 24-hour residence requirement. A second bachelor's degree sought by a student who did not graduate from a public Texas university must include the required core curriculum.

Freshman Year – Entering freshmen develop their programs in consultation with an academic advisor. Students report to their advisors for individual conferences or group meetings as needed for the purpose of orienting themselves to academic regulations and procedures, curricula, and degree requirements in their respective areas of interest.

Students are urged to take required freshman courses, including MCOM 1100, during the freshman year. During the sophomore year the student should complete the second year of English and all other freshman requirements. Normally, core curriculum requirements should be completed by the end of the sophomore year. Freshmen should not enroll in junior-senior level courses.

Admission of Transfer Students – Students requesting permission to transfer from another academic institution must meet the university-wide admission requirements. Transfer students must present ACT or SAT scores when entering the college. No more than 21 hours of media and communication courses will be accepted in transfer. Students requesting permission to transfer from another college at Texas Tech must have a GPA of 2.5 (2.25 for media strategies majors) or better. In addition, they must provide the Advising Center with a transcript of all academic work. Approval will be granted at the Advising Center. The college will determine the applicability of any transferred credit to academic programs within the college. All transfer students will enter under the catalog in force at the time of transfer. The last 30 hours prior to graduation must be completed while enrolled in the college.

Final 30 Credit Hours – The final 30 semester credit hours of a degree program must be completed with Texas Tech enrollment. A maximum of 6 of these credit hours may be taken by Texas Tech distance education. Credit for courses taken without prior approval from the assistant dean for undergraduate students may not be applied to degree program requirements.

Degree Plan and Intention to Graduate – Students declare their major upon completion of the Media and Communication core curriculum. Students must file a degree plan declaring the major before completing 45 hours of coursework. In addition, the Intention to Graduate form must be submitted upon completion of 80 hours of coursework. Students who have completed 80 or more hours will have a hold placed on their records until they file the Intention to Graduate form.

Other general rules for all students, regardless of major, enrolling in media and communication courses are as follows:

  1. The student must have passed the prerequisite course with a grade of C or better when enrolling in an upper-level course (3000 or above).
  2. All adjunct courses required for any major-minor sequence must be passed with a grade of C or better and may not be taken pass/fail.
  3. Students who make less than a grade of C in a media and communication core course or a course required in a media and communication major-minor sequence must repeat and pass the course with a grade of C or better prior to graduation or prior to taking any course for which this course is a prerequisite.
  4. All students must have a 2.5 GPA (2.25 GPA for media strategies majors) at the end of the semester before entering the second required course in the major-minor sequence or enrolling in an internship or practicum in their major.
  5. The second required course in the major-minor sequence is ADV 3312 for advertising, EMC 3315 for electronic media and communications, JOUR 3310 and 3312 for all concentrations of journalism, MCOM 3300 for media strategies, and PR 3311 for public relations.
  6. Journalism majors must pass the college's grammar, spelling, and punctuation exam prior to enrolling in JOUR 2310 or 3310.
  7. No course may be repeated for credit unless so designated.
  8. No course required by the college may be taken pass/fail unless required by a media and communication major-minor sequence.
  9. Prerequisites are governed by the catalog in effect at the time the course is taken.
  10. Students in majors in the college must take the following core courses: MCOM 1300, 3300 (or approved theories course in a specific major), and 3320. Journalism majors also must take JOUR 2310.
  11. Sophomore standing (at least 30 hours) is required for entry into 3000-level courses in the college if prerequisites are not stated.
  12. Students with majors in the College of Media and Communication are not required to declare a minor.
  13. Junior standing (at least 60 hours) is required for all 4000-level courses in the college if prerequisites are not stated.
  14. Students in any major in the college must pass 12 hours of English courses.
  15. Students who register for a course in which they have not passed the prerequisite with a grade of C or better will be dropped from the course.
  16. Courses listed for majors in the college may be counted toward fulfilling the college's general degree requirements.

Teacher Education – Students who want to teach journalism in secondary schools must complete a degree in journalism and take the necessary courses in the College of Education to be certified to teach. Students should contact the Teacher Certification Office in the College of Education. The following courses constitute the required courses from the journalism secondary teaching field: JOUR 2300, 2310, 3310, 3312, 3350, 3380, 3390, 4350, 4370, 3-hour journalism elective; PHOT 2310; MCOM 1300, 3300, and 3320. Passing the grammar, spelling, and punctuation exam prior to enrolling in JOUR 2310 is required.

Minors – The college offers minors in advertising, electronic media and communications, journalism, media strategies, and public relations. The requirements for each minor are discussed in the catalog section of the supervising department.


General Degree Requirements

Requirements for the degree of Bachelor of Arts apply to all baccalaureate degrees offered through the college unless specifically shown to the contrary.

Bachelor of Arts – The curriculum established for this degree is designed to provide the foundation of a liberal arts education through a well-rounded study of the humanities, arts, mathematics, individual or group behavior, and natural sciences. It also provides the factual basis and insights requisite for specialized study and professional work in these fields.

General Requirements – See Undergraduate Credit by Examination in the Undergraduate Admissions section of this catalog for information on credit provided by test scores to meet these requirements. Students must take the specified number of hours in the areas listed below. Except for the humanities and multicultural requirement, a course may not be counted in two different areas of the general requirements nor may a course be counted in requirements for both a major and a minor (if selected).


The 12 hours of English must consist of ENGL 1301 and 1302 and two literature courses (excluding ENGL 2371, 3365, 3366, 3367, 3368, 3371, 3372, 3373, 4300, 4360, 4365, 4366, 4367, 4373, and 4378 because they are not literature courses). However, ENGL 2311 may be used as equivalent to fulfilling 3 hours of this requirement.

Oral Communication
Select MCOM 2310 or from other courses on the core curriculum requirements approved list.

Foreign Language
Students who have completed two years of a single foreign language in high school have the option of completing the sophomore foreign language requirements or completing 12 hours of media and communication courses in global, international, or intercultural affairs and/or study abroad programs. Students who did not complete two years of foreign language in high school may choose from the following two options:
  • Complete first-year foreign language requirement (6-10 hours) and 6 hours of global communication/experience courses and other international and intercultural courses as offered by the college, and/or 6 hours of study abroad courses offered by the college (courses will vary by year).
  • Complete first-year foreign language requirement (6-10 hours) and 6 hours of sophomore or above foreign language coursework. All coursework should be in a single foreign language.
International students whose native language is not English and who graduated from a secondary school in their native country may satisfy the language option by bringing their certificate of graduation to the college advising center. Credit by examination through the language laboratory is available for the following languages: French, German, Latin, and Spanish. Students who petition to complete the foreign language requirement via study abroad through a non-Texas Tech affiliated program will agree to have foreign language credit applied to their degrees based on scores of a language placement test administered by the language laboratory upon their return from the study abroad. Approval must be received in advance from the assistant dean for undergraduate students.

All mathematics courses 1300 and above (except 3430) may be used. Only one of MATH 1300, 1320, and 1420 may apply. Only one of MATH 1330 and 1430 may apply. PHIL 2310 or 4310 may be used to satisfy 3 hours of this requirement. The following courses from the core curriculum may not be used: AAEC 3401, IE 3341, MUTH 3303, PSY 3400, and SOC 3391. MATH 2300 or 2345 is required for all media and communication majors and will satisfy 3 hours of this requirement.

Life and Physical Sciences
Two courses including matching labs must be selected from natural laboratory sciences listed in the core curriculum options.

Social and Behavioral Sciences
All majors in the College of Media and Communication are required to complete an economics requirement (ECO 2305 or ECO 2301 and ECO 2302). If ECO 2305 is taken, the other 3 hours of social and behavioral sciences may come from the core curriculum options.

United States History
Students will normally enroll in HIST 2300 and 2301, although any American history course from the core curriculum requirements approved list will satisfy this requirement.

United States and Texas Government
Students will enroll in POLS 1301 and normally in 2302. For more information, see the Department of Political Science section of this catalog. One course must be taken from a Texas college or university.

Language, Philosophy, and Culture
Fulfilled by 3 hours of English literature required for English requirement.

Visual and Performing Arts
Selected from core curriculum requirements approved list.

Multicultural Requirement
Courses must be selected from the core curriculum requirements approved list. This course may also be used to satisfy another general degree requirement listed above.
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Students who will graduate under a catalog previous to 2012-2013 must meet the Technology and Applied Science requirement of the core.


Major and Electives

In addition to the above requirements, the student must take major and elective courses sufficient to total 120 semester credit hours. Students should have selected their major by the time they are enrolled in JOUR 2310 or have reached 45 hours. They will be required to complete a minimum of 39 hours for their major subject, including 6 hours of intensive writing courses. At least 18 hours of the major subject must be in courses at the junior-senior level. Students are expected to develop a degree plan no later than the second semester of the sophomore year. Forms and information are available in the Advising Center. Not more than 8 hours may be counted in applied music and/or music ensemble.


Course Descriptions

Course descriptions for the college's various specializations can be found within the catalog information for each department. Those courses with a MCOM prefix that are common to many disciplines within the college can be accessed by clicking on the link below.

Mass Communications (MCOM)

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