Agricultural Communications (ACOM)


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A-Z course descriptions list



1300. Introduction to Agricultural Communications (3). An overview of information systems and media associated with the agricultural industry.



2200. Professional Development in Agricultural Communications (2). Focuses on job applications, business etiquette, soft skills, event planning, and professionalism.

2302. Scientific Communications in Agriculture and Natural Resources (3). Improve written, visual, and oral communications. Development of press releases, scientific papers, popular press articles, poster presentations, technical presentations, and grant applications. (Writing Intensive)

2303. Digital Imaging in Agriculture (3). Basics of composition, techniques, and lighting involved in photographing agricultural images. Students will learn about photographing agricultural subjects, people, and landscapes.

2305. Digital Communications in Agriculture (3). Examination of the use of computers in agricultural communications with emphasis on graphic art production, photo manipulation, and elements of design.



3300. Communicating Agriculture to the Public (3). Principles and procedures in communicating agricultural news and information to general and specialized audiences through presentations and various media. S. (Writing Intensive)

3301. Video Production in Agriculture (3). Prerequisite: Must be ACOM or INAG major. Basics in producing an agricultural video. Students learn scripting, shooting, and digital video editing.

3302. Advocating for Agriculture (3). Promotes understanding of the agricultural industry with a focus on advocacy, written, online, and oral communications.

3305. Layout and Design in Agricultural Sciences (3). Prerequisite: ACOM 2305. Examination of design principles and desktop publishing in the agricultural industry.

3311. Web Design in Agricultural Sciences and Natural Resources (3). Prerequisite: ACOM 2305. Promote basic understanding of Web design principles and experiential learning through a project requiring students to develop a website for a client in the agriculture industry.



4000. Internship in Agricultural Communications (V1-12).

4001. Agricultural Communications Problems (V1-3). Individual study of advanced application of principles of agricultural communications.

4100. Seminar in Agricultural Communications (1). Overview and analysis of the history, development, issues, and trends of traditional agricultural and related information outlets. May be repeated once for credit. F.

4305. Agricultural and Public Policy (3). Prerequisites: AAEC 3315. Historical development and economic analysis of public programs and policies affecting the food and fiber sector and the environment. F.

4310. Development of Agricultural Publications (3). Prerequisite: JOUR 2410. Students integrate various skills including writing, editing, and layout in producing agricultural publications. Emphasis upon computer software applications in agricultural publishing. (Writing Intensive)

4311. Convergence in Agricultural Media (3). Prerequisites: Consent of instructor and ACOM majors only. Intensive application of communication skills to produce a multimedia website focused on agricultural topics.



5302. Knowledge Management in Agricultural and Natural Resources (3). A comprehensive, systematic examination of the information assets of an agricultural organization and how they are identified, captured, organized, integrated, mined, retrieved and shared.

5303. Advanced Imaging and Design in Agricultural Communications (3). Study of video, images, and design as well as visual theories in relation to agriculture. Course includes study and practice of photo manipulation, video production, and agricultural design for agricultural communications

5304. Risk and Crisis Communications in Agriculture and Natural Resources (3). Examines potential risk and crisis communications scenarios in agriculture and the relevant theories, models, and processes to address these types of situations effectively.

5306. Foundations of Agricultural Communications (3). Explore historical foundations and selected philosophical concepts and philosophers and evaluate their influence upon agricultural communications.

5307. Methods of Technological Change (3). Dynamics of cultural change as theoretical framework for planned technological change; methods of planning and implementing change, its effect, and how it can be predicted. SSI, SSII.

5308. Utilizing Online Media in Agricultural Communications (3). Identify agricultural audiences, conduct analyses, and use results to evaluate and produce online media that utilizes design fundamentals, visual communication theories, and new media technology.

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