Advertising (ADV)

3000 Junior Level

4000 Senior Level

5000 Graduate Level

6000 Research Level

7000 Research Level

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3000 Level Courses

3310. Principles of Advertising (3:3:0). Prerequisite: sophomore standing. An overview of the broad field of advertising. Acquaints students with the role of advertising in the American economy and social system and the procedures involved in planning advertising campaigns.

3312. Advertising Writing (3:2:3). Prerequisite: ADV 3310, JOUR 2310, and a 2.75 GPA. Principles and practice of writing for advertising. Includes writing for internal audiences as well as for various media to meet advertising goals to persuade and inform mass audiences. (Writing Intensive)

3351. Advertising Media Planning (3:3:0). Prerequisite: ADV 3310 and MATH 2300 or 1330 and 1331 or 2345 and BA 3301 and a 2.75 GPA. A study of the various advertising media to provide students with a knowledge of the use of advertising media, methods of selection, and the skills and background required for media buying.

3361. Advertising Creative Strategy (3:2:3). Prerequisite: ADV 3310, 3312. Computer proficiency with the major software packages in Adobe Creative Suite 2, including Illustrator, InDesign and Photoshop. Must be taken after or concurrently with ADV 3351. Analysis of the creative aspects of advertising, strategy, copy, layout, typography, and production. Provide practical application of how to plan and execute effective print and broadcast messages.

3390. Internship in Advertising (3). Prerequisite: Junior or senior standing; ADV 3351 or 3361, 2.75 GPA, and recommendation of faculty member and internship coordinator. Minimum of 160 hours supervised employment in media or communications organization. Weekly reports, interviews, and term paper required. Must be taken pass-fail.

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4000 Level Courses

4000. Special Projects in Integrated Communications in Advertising (V1-3). Prerequisite: Consent of instructor. A hands-on experience in developing and presenting an integrated communications campaign for a business problem or opportunity. May be repeated once for credit.

4300. Individual Study in Advertising (3). Prerequisite: Senior standing, 9 hours of advertising courses, and consent of instructor prior to registration. May be repeated once for credit.

4304. Advanced Creative Strategy (3:3:0). Prerequisite: ADV 3361 and consent of instructor. Advanced formulation and techniques of creative strategy with emphasis on copywriting. Includes participation in local, state, regional, and/or national advertising competitions.

4308. Advertising Management and Account Planning (3:3:0) Prerequisites: ADV 3312, MCOM 3380, BA 3301. Business management applied to advertising, with emphasis on account planning.

4312. Advertising Campaigns (3:3:0). Prerequisites: Completion, with grade of C or higher, of ADV 3310, 3312, 3351, 3361, 4308, JOUR 2310, BA 3301 and MCOM 3380. Integration of advertising research, message and media strategies and techniques, with special application to campaign planning and execution. Principles and applications of advertising campaign planning, preparation, and presentation taught in a problem-solving mode. (Writing Intensive)

4313. International Advertising (3:3:0). A study of the practices and procedures of advertising on the international market. Fulfills Core Social and Behavioral Sciences – Individual or Group Behavior requirement.

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5000 Level Courses

5326. Advertising and the Consumer (3:3:0). Survey and analysis of current behavioral science findings as related to advertising.

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7000 Level Courses

7000. Research (V1-12).

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