Electronic Media and Communications (EMC)
2000. Electronic Media Activities (V1-3). Prerequisite: Consent of instructor. Laboratory in broadcast and multimedia activities. Limited to 3 hours for majors and minors, 1 hour for others. Must be taken pass/fail.
3100. Electronic Media Activities (1). Prerequisite: Consent of instructor. Laboratory in broadcast and multimedia activities; limited to 3 hours for majors and minors, 1 hour for others. Must be taken pass-fail.
3300. Electronic Media and Society (3). Current and emerging electronic media technologies, their integration into modern society and impact on information transfer. Fulfills core Technology and Applied Science requirement.
3308. Visual Communications (3). An introduction to photographic techniques and visual design, including message interpretation, evaluation, recent trends, theories of visual perception, and use of images in media.
3310. Introduction to Electronic Media and Communications (3). Basic instruction in the origin, history, development, regulation, and social responsibilities of broadcasting and cable communications. Examines new technology and telecommunications systems. Fulfills core Technology and Applied Science requirement.
3315. Principles of Digital Media Production (3). Prerequisites: JOUR 2310 or ADV 3312 or PR 3312 with a grade of C or higher. Provides students with the working knowledge of online interaction and practice in basic Web design production,
3333. Multimedia Development (3). Prerequisite: One of EMC 3315, PR 3341, ADV 3361, JOUR 3314, or JOUR 3317 with a grade of C or higher. Using authoring tools and design software, students will create static and animated vector images for the purposes of multimedia production.
3335. Video Production and Editing (3). Prerequisite: EMC 3315 with a grade of C or higher. Introduction to the single video camera production process and audio, lighting, electronic graphics, and postproduction applications for creating and manipulating moving images for digital distribution.
3340. Programming and Promotion for Electronic Media (3). A comprehensive study of programming and promotion in the electronic media covering audience analysis, plus historical development and current programming practices and promotions.
3345. Analyzing Television (3). An introduction to scholarly media analysis that examines the economic, technological, cultural, and creative dimensions of American television.
3355. Ethnicity, Race, Gender in Media (3). Prerequisite: Examines issues surrounding ethnic, racial, and gender differences in media production and content from historical and contemporary perspectives.
3358. International Electronic Media (3). Examines the social, political, and economic effects of international media and other topics related to the globalization of media companies.
3370. Writing for Electronic Media (3). Prerequisites: JOUR 2310 and either EMC 3300 or 3310 with a grade of C or higher. A comprehensive study of the principles, procedures, design, and skill processes in writing informative, persuasive, and news and public affairs copy for electronic media programming. (Writing Intensive)
3380. Advertising for Electronic Media (3). Prerequisite: MATH 2300 with a grade of C or higher. Study of the electronic media for persuasive promotion of ideas, goods, and services. Emphasis on principles employed in broadcast advertising budgets, sales promotions, and campaigns.
3390. Internship in Electronic Media and Communications (3). Prerequisite: EMC 3380 for sales or promotion or EMC 3315 for production with a grade of C or higher, 2.5 GPA, and recommendation of faculty member and internship coordinator. Minimum of 160 hours supervised employment in media or communications organization. Weekly reports, interviews, and term paper required.Back to Top
4300. Senior Projects in Electronic Media and Communications (3). Prerequisites: 9 hours of EMC courses with a grade of C or higher, and consent of instructor. May be repeated once for credit with different emphasis.
4301. Special Topics in Electronic Media (3). Considers selected topics in electronic media. May be repeated for credit.
4315. Advanced Web Production (3). Prerequisite: EMC 3315 or JOUR 3310 with a grade of C or higher. Corequisite: Non-credit lab. Preparation and dissemination of media content to mass and niche audiences. Use advance production tools to personalize and manage Web content.
4320. Electronic Media Operations (3). An analytical study of the legal, economic, operational, sales, and policy factors of station organization and administration. Case studies and individual projects.
4370. Writing for Series Television (3). Prerequisites: JOUR 2310 and either EMC 3300 or 3310 with a grade of C or higher. A long-form intensive writing course. Provides an introduction to the basic skills, professional standards, and creative challenges of scriptwriting for series television. (Writing Intensive)
4375. Writing for Feature Films (3). Prerequisites: JOUR 2310 and either EMC 3300 or 3310 with a grade of C or higher. Provides an introduction to the basic skills, professional standards, and creative challenges of scriptwriting for feature films. (Writing Intensive)
4380. Features and Documentaries for Electronic Media (3). Prerequisite: EMC 3315 or JOUR 3314 with a grade of C or higher or consent of instructor. Techniques in writing and producing television features, documentaries, and related programming. Emphasis on pre- and post-production activities from research to final video editing.
4390. Electronic Media and Communications Practicum (3). A nonpaid supervised study opportunity is provided for the student to observe and analyze the methods, techniques, and creative processes of the media professional. Must be taken pass-fail.
6315. Special Topics in Electronic Media (3). Class restricted to fully admitted graduate students with a declared major in any program. A rotating topics course examining sociopolitical impacts of communications technologies, economics of information industries and theoretical challenges of media convergence. May be repeated twice when topics vary.Back to Top
7000. Research (V1-12).Back to Top