Mass Communications (MCOM)


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A-Z course descriptions list



1100. Success in Media and Communication (1). Introduces students to media and communications academic programs and professional career opportunities. Provides a structured approach to academic, social, and personal success in the university.

1300. [COMM 1307] Foundations of Media and Communication (3). A broad survey of media history, principles, and practices up to the modern era, with particular emphasis on print media, broadcasting, advertising, and public relations. Fulfills core Social and Behavioral Sciences requirement.

1301. Introduction to Digital and Social Media (3). An introduction to the online world of interactive digital and social media and its effects on individuals, society, and communication-related professions such as journalism, advertising, public relations, and organizational communications.



2301. Visual Storytelling (3). Designed to immerse students in visual storytelling and help them learn to examine aesthetic, ethical, and intercultural issues related to the creative art of telling stories using a visual format. Fulfills core Creative Arts requirement.

2310. Business and Professional Communication (3). Develops the communication skills used in business and organizations, including writing and delivering speeches, responding to requests for proposals, and creating multimedia presentations. Fulfills core Communication (Oral) requirement.

2320. Writing for Media and Communication (3). Introduction to professional and academic writing for the media disciplines. Focuses on writing appreciation and mechanics, as well as specific writing strategies for journalism, the web, advertising, public relations, business, and the academy. (Writing Intensive)

2330. Media Literacy (3). Critiques and analyzes media, the audience, the mediated environment, media industry, digital media, and media professions, particularly advertising, electronic media, public relations, and journalism. Fulfills core Language, Philosophy, and Culture requirement.

2350. Communicating in a Global Society (3). Engages international and intercultural communication to enable students to become effective communicators with others in an increas-ingly diverse global society.



3300. Mass Media Theories and Society (3). Theory-based exploration of the relationship between the mass media and society, such as aggression and television violence.

3320. Mass Communications Law (3). A study of the legal problems facing journalists, broadcasters, and advertisers, including libel, privacy, regulation of radio-TV, ethics, and commercial speech.

3380. Mass Communications Research Methods (3). Prerequisites: C or better in MATH 2300 or 2345. Comprehensive overview of mass communications research focusing on planning, designing, conducting, analyzing, interpreting, and applying research to address communication issues and problems.

3390. Internship in Media Strategies (3). Prerequisite: 2.25 GPA, C or better in MCOM 1300, 2310, or 2330, and recommendation of faculty member and internship coordinator. Minimum of 160 hours of supervised employment in media or communication organization. Weekly reports, interviews, and term paper required.



4000. Special Problems in Mass Communications (V1-3). Prerequisite: Consent of instructor. Individual research on approved problems or projects in mass communications areas. May be repeated for 3 hours credit.

4301. Special Topics in Media and Communication (3). Considers selected topics in media and communication. May be repeated for credit when topic varies.

4303. Sex and Violence in the Media (3). Introduces issues surrounding the prevalence of sex and violence in the media, including free speech, viewer motivations, market forces, and media effects.

4325. Media Economics and Entrepreneurship (3). Prerequisite: Junior or senior standing; C or better in MCOM 2310, 2320, and either MCOM 3380 or PR 3380. An analytical study of media economics and entrepreneurship in digital media industries. Includes examining market competition, technological innovation and value creation in the production and distribution of digital media content. (Writing Intensive)



5160. Proseminar in Mass Communications (1). Designed to bring together students and faculty for professional and academic interchange with emphasis on research interests of faculty and advanced graduate students. Pass-fail only.

5310. Strategic Communication Planning and Writing (3). Utilizes a case method approach to examine best practices across a variety of contexts offering students hands-on experience in developing a strategic communication plan.

5312. Media Management, Entrepreneurship and Consulting (3). Explores the management needs and entrepreneurial efforts occurring in the traditional and digital media industries, as well as the role that consultants and freelancers play.

5314. Strategic Communication in a Global Environment (3). Offers an investigation of the challenges and opportunities involved with practicing strategic communication in a complex global environment.

5316. Communication in Organizations (3). Examines contemporary organizational practice and organizational communication theory, along with current research and applications of issues related to human communication in workplace settings.

5318. Advanced Social Media Practice (3). Survey of best practices and current trends in the use of social media as a tool for strategic communications.

5321. Production of Digital Media Content (3). Introduces students to fundamental web design in the context of human-computer interaction with a focus on design principles, aesthetics, usability, and interactivity.

5322. Multimedia Story Telling (3). Focuses on a multimedia approach to storytelling in strategic communication practice. Heavy emphasis on mobile technology and social media.

5324. Audience/Data Analysis and Reporting (3). Collecting, using, analyzing, and presenting data and metrics as a means of understanding reach, target audience opinion/attitude/behavior, and message effectiveness.

5326. Risk Communication/Management (3). Survey of research and theory relevant to risk communication with an emphasis on the application to real-world risk scenarios.

5332. Special Topics in Strategic Communication (3). A rotating topics course examining best practices in areas related to strategic communication.

5334. Interpersonal Communication (3). Covers research and application of interpersonal communication theory as it relates to human relations in personal and professional contexts.

5344. Seminar in Public Opinion and Propaganda (3). A study of propaganda theory and methods. Investigation of how public opinion is formed and influenced.

5347. Studies in International Communications (3). A critical examination of the structure, control, and performance of the media systems of nations and regions.

5349. Administration of Communications Media (3). For mass communications majors only. Problems of executive planning and management of newspapers, magazines, and broadcast media.

5362. Seminar in Mass Communications (3). A comprehensive exploration of theory and research into the social, psychological, and economic problems affecting modern mass communications.

5364. Research Methods (3). Basic communications research designs: exploratory, survey, experimental, content, and secondary analysis. Measures of central tendency, contingency analysis, correlation analysis.

5366. Seminar in Mass Communications Theory (3). In-depth study of the theory and epistemology of mass communications. Integration, comparison, and extension of theories with respect to a specific problem area including practice in development of research hypotheses.

5370. Internship in Mass Communications (3). Prerequisite: Consent of instructor. Supervised experience in an established career-related area of mass communications. May not be substituted for MCOM 6050.

5374. Data Analysis (3). Prerequisite: B or higher in MCOM 5364. The use and interpretation of statistics for data analysis. Covers the selection of statistical techniques, the use of statistics packages, and the interpretation of results.



6000. Master's Thesis (V1-6).

6050. Master's Report (V1-6).

6302. Mass Communications Pedagogy (3). In-depth study of and research into effective teaching methods for mass communications faculty in their specialized fields.

6310. Contemporary Issues in Communications Technology (3). Seminar in the social, political, and economic impacts of communications technologies. Topics include diffusion of innovations, global communications systems, and audience research.

6315. Integrated Communications Campaigns (3). Seminar in managing and analyzing the success of integrated communications campaigns.

6330. Seminar in Media and Sport (3). Examines the interaction of mass media and sport, including the related history; media economics; and the use of media by athletes, teams, and organizations.

6336. Digital Media (3). Students will put web usage into the context of human-computer interaction and discuss design principles, aesthetics, usability, and interactivity. Students will learn coding basics.

6364. Selected Research Methods (3). Prerequisites: B or higher in MCOM 5364 and 5374. Rotating research methods course focusing on experimental, survey, content analysis or others. May be repeated twice when topics vary.

6366. Advanced Mass Communications Theory (3). Prerequisite: MCOM 5366. Explores philosophical foundations underlying the social scientific approach and investigate the fundamental components of social scientific theory as a tool of scientists.



7000. Research (V1-12).



8000. Doctor's Dissertation (V1-12). 

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