Mass Communications (MCOM)
1100. Success in Media and Communication (1). Introduces students to media and communications academic programs and professional career opportunities. Provides a structured approach to academic, social, and personal success in the university.
1300. [COMM 1307] Introduction to Mass Communications (3). A broad survey of communications in modern life with particular emphasis on print media, broadcasting, advertising, and public relations. Fulfills core Social and Behavioral Sciences requirement.
2301. Visual Storytelling (3). Designed to immerse students in visual storytelling and help them learn to examine aesthetic, ethical, and intercultural issues related to the creative art of telling stories using a visual format. Fulfills core Creative Arts requirement.
2310. Professional Communication (3). Develops professional persuasive communication skills for media practitioners, including pitching stories and entrepreneurial proposals, writing speeches, responding to RFPs, and producing effective media presentations. Fulfills core Communication (Oral) requirement.
2320. Writing for Media and Communication (3). Introduction to professional and academic writing for the media disciplines. Focuses on writing appreciation and mechanics, as well as specific writing strategies for journalism, the web, advertising, public relations, business, and the academy. Fulfills core Language, Philosophy, and Culture requirement.
2330. Media Literacy (3). Critiques and analyzes media, the audience, the mediated environment, media industry, digital media, and media professions, particularly advertising, electronic media, public relations, and journalism.
3300. Mass Media Theories and Society (3). Theory-based exploration of the relationship between the mass media and society, such as aggression and television violence.
3320. Mass Communications Law (3). A study of the legal problems facing journalists, broadcasters, and advertisers, including libel, privacy, regulation of radio-TV, ethics, and commercial speech.
3380. Mass Communications Research Methods (3). Prerequisite: MATH 2300 or 2345 with a grade of C or higher. Comprehensive overview of mass communications research focusing on planning, designing, conducting, analyzing, interpreting, and applying research to address communication issues and problems.
3390. Internship in Media Strategies (3). Prerequisite: 2.25 GPA, MCOM 1300, 3310, or 3330 with a grade of C or higher and recommendation of faculty member and internship coordinator. Minimum of 160 hours of supervised employment in media or communication organization. Weekly reports, interviews, and term paper required.
4000. Special Problems in Mass Communications (V1-3). Prerequisite: Consent of instructor. Individual research on approved problems or projects in mass communications areas. May be repeated for 3 hours credit.
4301. Special Topics in Media and Communication (3). Considers selected topics in media and communication. May be repeated for credit when topic varies.
4303. Sex and Violence in the Media (3). Introduces issues surrounding the prevalence of sex and violence in the media, including free speech, viewer motivations, market forces, and media effects.
4325. Media Economics and Entrepreneurship (3). Prerequisite: Sophomore standing. An analytical study of media economics and entrepreneurship in digital media industries. Includes examining market competition, technological innovation and value creation in the production and distribution of digital media content.
5000 Level Courses
5160. Proseminar in Mass Communications (1). Designed to bring together students and faculty for professional and academic interchange with emphasis on research interests of faculty and advanced graduate students. Pass-fail only.
5320. Mass Communications Law (3). A study of the legal problems facing journalists, broadcasters, and advertisers including libel, privacy, and regulation of telecommunications media and commercial speech.
5330. Critical Studies in Mass Communications (3). Surveys a wide range of interpretive methods, cultural theories, and critical issues. Includes units on advertising, journalism, entertainment television, and the music industry.
5344. Seminar in Public Opinion and Propaganda (3). A study of propaganda theory and methods. Investigation of how public opinion is formed and influenced.
5347. Studies in International Communications (3). A critical examination of the structure, control, and performance of the media systems of nations and regions.
5349. Administration of Communications Media (3). For mass communications majors only. Problems of executive planning and management of newspapers, magazines, and broadcast media.
5362. Seminar in Mass Communications (3). A comprehensive exploration of theory and research into the social, psychological, and economic problems affecting modern mass communications.
5364. Research Methods (3). Basic communications research designs: exploratory, survey, experimental, content, and secondary analysis. Measures of central tendency, contingency analysis, correlation analysis.
5366. Seminar in Mass Communications Theory (3). In-depth study of the theory and epistemology of mass communications. Integration, comparison, and extension of theories with respect to a specific problem area including practice in development of research hypotheses.
5370. Internship in Mass Communications (3). Prerequisite: Consent of instructor. Supervised experience in an established career-related area of mass communications. May not be substituted for MCOM 6050.
5374. Data Analysis (3). Prerequisite: MCOM 5364 with a grade of B or higher. The use and interpretation of statistics for data analysis. Covers the selection of statistical techniques, the use of statistics packages, and the interpretation of results.Back to Top
6000. Master’s Thesis (V1-6).
6050. Master’s Report (V1-6).
6302. Mass Communications Pedagogy (3). In-depth study of and research into effective teaching methods for mass communications faculty in their specialized fields.
6310. Contemporary Issues in Communications Technology (3). Seminar in the social, political, and economic impacts of communications technologies. Topics include diffusion of innovations, global communications systems, and audience research.
6315. Integrated Communications Campaigns (3). Seminar in managing and analyzing the success of integrated communications campaigns.
6330. Seminar in Media and Sport (3). Examines the interaction of mass media and sport, including the related history; media economics; and the use of media by athletes, teams, and organizations.
6336. Digital Media (3). Students will put web usage into the context of human-computer interaction and discuss design principles, aesthetics, usability, and interactivity. Students will learn coding basics.
6364. Selected Research Methods (3). Prerequisites: MCOM 5364 and 5374 with a grade of B or higher. Rotating research methods course focusing on experimental, survey, content analysis or others. May be repeated twice when topics vary.
6366. Advanced Mass Communications Theory (3). Prerequisite: MCOM 5366. Explores philosophical foundations underlying the social scientific approach and investigate the fundamental components of social scientific theory as a tool of scientists.
7000. Research (V1-12).
8000. Doctor’s Dissertation (V1-12).Back to Top