Public Relations (PR)


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A-Z course descriptions list



3300. Applied Public Relations Theory and Concepts (3). Prerequisite: ADV 3310 or PR 3310. Examination of public relations and relevant persuasion, media, and communication theories; practical application of theory for understanding and solving public relations problems and developing strategy.

3310. Principles of Public Relations (3). A study of the policies and procedures of creating and maintaining goodwill among organizations' various publics. Examines the many aspects of public relations as a staff and management function.

3311. Public Relations Strategies (3). Prerequisite: PR 3310. Strategic management of public relations by analyzing the PR process as it relates to PR theory and practice.

3312. Public Relations Writing (3). Prerequisites: C or higher in PR 3311 and either JOUR 2310 or MCOM 2320. An overview of audience analysis, media analysis, and the logic and language skills needed to construct persuasive messages used in the public relations profession. (Writing Intensive)

3315. Online and Digital Public Relations (3). Prerequisites: C or higher in PR 3310 and 3311. Examination of online, mobile, and social media tools in public relations practice; consideration of issues related to monitoring, engagement, crisis and relationship management, and analytics.

3341. Public Relations Graphics and Production (3). Prerequisite: C or higher in PR 3311. Design, composition, layout, typography, and production applied to public relations; use of computer as a layout and design tool for visual communications.

3345. Public Relations Content Development (3). Prerequisite: C or higher in PR 3311. Development, design, management, and implementation of multimedia public relations content for organizational media; organizational storytelling; content strategy and creation for mobile, social, and web distribution.

3351. Public Relations for Nonprofits (3). Examination of public relations strategies and techniques used to advance goals of nonprofit organizations. Covers generating coverage, finding and sustaining financial support, recruiting and retaining volunteers.

3353. Political Public Relations (3). Examination of public relations applications and functions in political settings, including political campaigns, issues management, political crises, citizen engagement, government relations, public affairs, public information.

3354. Sports Public Relations (3). Examination of the roles and responsibilities of public relations practitioners working in the sports industry at the professional and collegiate levels.

3380. Applied Public Relations Research (3). Prerequisites: C or higher in PR 3310 and MATH 2300 or 2345. In-depth examination of the applied research function in public relations practice. Designing, implementing, analyzing, interpreting, and applying research to address real-world problems and evaluate program effectiveness.

3390. Internship in Public Relations (3). Prerequisite: Junior or senior standing; MCOM 2320; PR 3310, 3311, 3312 with a grade of C or higher, 2.5 GPA, and recommendation of faculty member and internship coordinator. Minimum of 160 hours supervised employment in media or communications organization. Weekly reports, interviews, and term paper required. Must be taken pass-fail.



4000. Special Public Relations Project in Integrated Communication (V1-3). Prerequisite: Consent of instructor. A hands-on experience in developing and presenting a PR campaign for a business problem or opportunity. May be repeated once for credit.

4300. Individual Study in Public Relations (3). Prerequisite: C or higher in 9 hours of public relations courses.

4301. Special Topics in Public Relations (3). Considers selected topics in public relations. May be repeated for credit when topics vary.

4308. Public Relations Practice and Professionalism (3). Prerequisite: C or higher in PR 3312. Investigation of the professional world of public relations practice as it relates to personnel, program, and career management. Consideration of legal, financial, and ethical issues.

4312. Public Relations Campaigns (3). Prerequisites: C or higher in PR 3312 and either MCOM 3380 or PR 3380. Public relations campaign planning, preparation, and presentation in problem-solving mode. Setting objectives; executing research projects; evaluating creative media promotion; and preparing public relations plans, messages, budgets. (Writing Intensive)

4351. International and Multicultural Public Relations (3). Investigation of the challenges and opportunities of practicing public relations in international, multicultural, and cross-cultural contexts. Examination of public relations function as practiced in other cultures.



5340. Foundations of Public Relations (3). Public relations history, principles, theory, writing, and critiques of cases and campaigns.

5343. Public Relations Problems and Cases (3). Use of contemporary public relations problems and cases to study planning, strategy, and tactics, including the organization, execution, and control of the PR function in organizations.



6315. Special Topics in Public Relations (3). A rotating topics course examining theory, research, and application related to planning, implementation and evaluation in public relations. May be repeated twice when topics vary.



7000. Research (V1-12).

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