Public Relations (PR)
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3000 Level Courses
3310. Principles of Public Relations (3). A study of the policies and procedures of creating and maintaining goodwill among organizations' various publics. Examines the many aspects of public relations as a staff and management function.
3311. Public Relations Strategies (3). Prerequisite: PR 3310. Strategic management of public relations by analyzing the PR process as it relates to PR theory and practice.
3312. Public Relations Writing (3). Prerequisites: PR 3310 and JOUR 2310 with a grade of C or higher. Corequisite: Non-credit lab. An overview of the audience analysis, media analysis, and the logic and language skills needed to construct persuasive messages used in the public relations profession. (Writing Intensive)
3341. Public Relations Graphics and Production (3). Prerequisite: PR 3311or 3312 with a grade of C or higher. Corequisite: Non-credit lab. Design, composition, layout, typography and production applied to public relations; use of computer as a layout and design tool for visual communications.
3390. Internship in Public Relations (3). Prerequisite: Junior or senior standing, PR 3312 with a grade of C or higher, 2.75 GPA, and recommendation of faculty member and internship coordinator. Minimum of 160 hours supervised employment in media or communications organization. Weekly reports, interviews, and term paper required. Must be taken pass-fail.Back to Top
4000 Level Courses
4000. Special Public Relations Project in Integrated Communication (V1-3). Prerequisite: Consent of instructor. A hands-on experience in developing and presenting a PR campaign for a business problem or opportunity. May be repeated once for credit.
4300. Individual Study in Public Relations (3). Prerequisite: 9 hours of public relations courses with a grade of C or higher.
4301. Special Topics in Public Relations (3). Considers selected topics in public relations. May be repeated for credit when topics vary.
4308. Public Relations Management (3). Prerequisite: PR 3312 with a grade of C or higher. Case analysis, presentations, special reports, examination of contemporary issues, functions, management, organizational issues, integrated communication problems.
4312. Public Relations Campaigns (3). Prerequisites: PR 3312 and MCOM 3380 with a grade of C or higher. Public relations campaign planning, preparation, and presentation in problem-solving mode. Setting objectives; executing research projects; evaluating creative media promotion; and preparing public relations plans, messages, budgets. (Writing Intensive)Back to Top
5000 Level Courses
5340. Foundations of Public Relations (3). Public relations history, principles, theory, writing, and critiques of cases and campaigns.
5343. Public Relations Problems and Cases (3). Use of contemporary public relations problems and cases to study planning, strategy, and tactics, including the organization, execution, and control of the PR function in organizations.
6000 Level Courses
6315. Special Topics in Public Relations (3). A rotating topics course examining theory, research, and application related to planning, implementation and evaluation in public relations. May be repeated twice when topics vary.
7000 Level Courses
7000. Research (V1-12).Back to Top