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Office of Planning and Assessment Staff


Jennifer Hughes
Jennifer Hughes, M.S.
Director, Office of Planning & Assessment
Jennifer Hughes is Director of the Office of Planning and Assessment at Texas Tech University. She is also a part-time doctoral student in Higher Education and studies faculty engagement in assessment. Jennifer has held full-time teaching positions in the Rawls College of Business and South Plains College. Before moving to Texas, Jennifer worked in the Colorado Community College and Occupational Education System where she held positions in institutional research and marketing. She earned her B.S. in Speech from Northwestern University and her M.S. in Communication Studies from Illinois State University. Jennifer is married and has three children, Jack (13 yrs), Mary Kate (10 yrs), and Elizabeth (8 yrs).

Craig Morton
Craig Morton, Ph.D.
Associate Director, Office of Planning & Assessment
Craig Morton, PhD is the Associate Director for The Office of Planning and Assessment. As a native Lubbockite, Craig is a proud Red Raider. He earned his doctorate in Higher Education Administration from Texas Tech University in 2010. His previous degrees are from Texas Tech  with a B.A. in Human Development and Family Studies and a M.A. in Educational Psychology. Before working at Texas Tech, Craig was a Licensed Professional Counselor working in the private and non-profit sector. Craig began working at Texas Tech in the Office of Assessment and Planning for Student Affairs in 2006 and then University Student Housing, now Craig is excited to be a part of planning and assessment.


Elaina Cantrell
Elaina Cantrell Robinson, M.B.A.
Senior Administrator, Faculty Credentialing
Elaina Cantrell Robinson is a Senior Administrator in the Office of Planning and Assessment and is the administrator of the DigitalMeasures ActivityInsight software platform. Currently pursuing her PhD in Higher Education at Texas Tech University, Elaina earned a Master and Bachelor of Business Administration from New Mexico State University. Elaina has worked in manufacturing, computer software, and taught at Motlow State Community College (Tennessee) and Pikes Peak Community College (Colorado). Elaina joined the Office of Planning and Assessment in January 2010 and immediately started working on Texas Tech's HB 2504 compliance and encouraging every faculty member to fully utilize DigitalMeasures.

Katie Garner
Katie Garner Randolph, M.A.
Senior Administrator, Student Learning Assessment
Katie Randolph began working in the Office of Planning and Assessment March 2012 as the TracDat/Sharepoint Administrator. She is originally from Oklahoma City, but has lived in Lubbock for the past 4 years. She received a M.A. in Political Science here at Texas Tech in the Fall of 2011, and is currently working towards a Ph.D. She also earned a B.A. and M.A from the College of International Studies at the University of Oklahoma.

Joe Street
Joe Street
Senior Business Assistant 
Joe Street joined the Office of Planning and Assessment as Senior Business Assistant in 2013. He is originally from Kansas City, but has lived in Lubbock since 2010. He received a B.A. in Philosophy and English from Texas Tech University in the summer of 2013.


OPA Student Employees


Amanda Erickson
Amanda Erickson
Student Assistant 

Hometown: Plattsburgh, New York

Major: Nutrition

Graduation Date: May 2015


Emily Banda
Emily Banda
Graduate Assistant, TracDat 

Hometown: San Antonio,Texas

Major: Master of Science: Higher Education

Graduation Date: May 2016