Texas Tech University, Texas Tech University Health Sciences Center and Angelo State University

Too often, strategic planning is simply an exercise to develop a strategic plan. After the fireworks and excitement fade, our daily jobs continue, perhaps with a renewed focus on assessing our new goals in light of the magical new document. This continues mechanically until the next strategic planning cycle where we wash, rinse, and repeat. This is a tragic, unimaginative, and ineffective approach to management and institutional operation. This fun and humorous session reframes and humanizes strategic planning and pauses to ask why we do what we are doing in the first place.