Advertising choices

Advertising on the Internet is the fastest growing method of reaching candidates. Texas Tech Jobs Online System receives thousands of hits every month. You may place hard-to-fill positions on Internet job boards. Large Internet job sites will draw a lot of applications, but many will not meet the minimum qualifications for your position. Consider smaller industry specific and diversity sites. Since you usually pay for the posting, not by the number of words, you can include more information about the university and your department.

Newspapers are by far the most popular way to advertise an open position. An ad in a metropolitan paper can be relatively expensive compared to local papers. You may or may not catch the attention of potential applicants with a single ad. Thus, you may have to consider running the ad more than one time.

Professional Journals are an excellent way of advertising for industry specific positions. The ad will usually have a longer life since the readers will treat the journal like a magazine. Be sure to give yourself ample time to place the ad since journals are usually printed monthly or quarterly. Ads in journals are usually priced by the page size, not by the number of words, which can allow you to include additional information about the university and your department. Because of their high price, these ads are generally used for national searches or high-level positions.

Networking remains the single most effective way to fill positions. Talk with other employees, universities, colleagues, professional organizations, and community leaders. Maintaining contact with such outside sources can make filling a position much easier. Notify other universities with large numbers of graduates in your field. Attend industry job fairs and local professional organizations.