How to write your advertisement

  Logo
 

Using the Texas Tech University Logo will allow readers to recognize your ad before they even read it.

  White Space
 

Let white space work for you. Don’t overcrowd your ad. White Space is an important element in newspaper ads because the average page is so heavy with small type.

  Writing the Body
 

Include required information.

 

Headline - Your headline /or lead sentence is the most important part of the ad. Ad must mirror the requisition:

 
- Job title
- Job duties
- Minimum requirements
- If security sensitive, include required statement:
SECURITY SENSITIVE POSITION; employment is contingent upon background check.
- Link to web page
  Required Statements
 
- You may apply at http://jobs.texastech.edu from any computer with Web access.
- Staff can assist you and provide you with access to computers at:
  Employment Office
Texas Tech University
Drane Hall, Room 143
15th & University
Lubbock, TX 79409-1093
employment@ttu.edu
- An Affirmative Action/Equal Opportunity/Americans with Disabilities Employer
  Grammar
 

Should Be Easy to Read.
When your ad is perfect, go back and cross out all the words that can be eliminated without detracting from the ad.

 
- Use simple words.
- Short sentences (no more than 8 words per sentence).
- Be direct and to the point. Personalize. Be specific.
 

   

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