College of Media & Communication, Department of Advertising
Rebecca R. Ortiz serves as assistant professor of advertising in the College of Media and Communication. Her research is focused in the areas of:
- health communication
- social marketing
- entertainment media effects
She is particularly focused on adolescent and young adult populations and sexual health issues. Her teaching areas are in advertising account planning, media planning, and media literacy.
Ortiz has managed and consulted on a number of health communication campaigns and projects for such organizations as Syracuse University, the North Carolina Division of Public Health, and the National Campaign to Prevent Teen and Unplanned Pregnancy. Health topics included HPV vaccination, H1N1 vaccination, teen pregnancy prevention and youth suicide prevention.
Her professional background is in advertising, marketing and journalism, having worked for a community newspaper, a large advertising agency and a midsize direct marketing firm. She received her Ph.D. in mass communication and a certificate in interdisciplinary health communication from the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. She completed her master's in media studies from Syracuse University and a bachelor's in business advertising at Virginia Commonwealth University.