Geoffrey Graybeal is an assistant professor of practice. He is a media management scholar and entrepreneur who uses economic and management theory to explore issues of media sustainability. He studies online and mobile media strategy, youth audiences, new business models, micropayments, marketing and entrepreneurship on the social Web. He has been published in the Newspaper Research Journal, International Journal on Media Management and Journal of Media Business Studies, among others. His work developing a modified news micropayment model has even been featured on PBS’ MediaShift blog. Graybeal teaches courses on media entrepreneurship, media management, media economics and innovation. Graybeal earned a master's and a Ph.D. in mass communication from the University of Georgia's Grady College of Journalism & Mass Communication. He co-founded Lede, LLC, a social media and business model innovation consultancy, while earning his doctorate. Graybeal has designed research and recommended strategy for multinational firms, single media outlets and small startup companies. A North Carolina native, Graybeal holds a B.A. in journalism from the University of North Carolina.