Texas Tech University

Robert Daniell

College of Human Sciences, Department of Nutrition, Hospitality, and Retailing

Robert Daniel Robert Bruce “Ripp” Daniell is an assistant professor in the Nutrition, Hospitality and Retailing Department. He received his bachelor's degree in 1998 from the University of Alabama. His extensive work experience in the hospitality industry and desire to teach piqued his interest to pursue advanced degrees. In 2010 he received his master's degree from the University of Alabama and accepted a graduate assistantship to pursue his Ph.D. at the University of Tennessee. In 2013 he graduated with a doctorate in retail, hospitality and tourism management, with a focus on sport tourism. In addition to sport tourism, Daniell's areas of interest include food and beverage consumer behavior, LGBT tourism, event management, pedagogical technology, and sport management. His research has been published in the journal City, Culture, and Society.