Texas Tech University

Xu Li

College of Human Sciences, Department of Nutrition, Hospitality, and Retailing

Xu Li Xu Li earned her Ph.D. from Rosen College of Hospitality Management at the University of Central Florida. She has conducted research across a spectrum of topics ranging from hospitality information technology and hospitality/tourism marketing to destination management. Meanwhile, Li is interested in investigating current trends and issues of hospitality and tourism development in China. Her research has been published in the Journal of Travel & Tourism Marketing, International Journal of Tourism Research, Tourism Analysis, Journal of Foodservice Business Research, Journal of Vacation Marketing, and Journal of Hospitality & Tourism Technology.


Office of the Provost