Texas Tech University

Alexander Chaudhry

College of Business, Department of Marketing

Alexander ChaudhryAlexander Chaudhry is an Assistant Professor at the Rawls College of Business, Texas Tech University. Dr. Chaudhry joined the marketing faculty in the Summer of 2014 after earning a Ph.D. in Business Administration from Rice University. His research interest is analyzing Big Data, from scanner panel data or webscraping, to understand the dynamic choice behavior of households using econometric models; specifically the influence of cross-category dependencies on promotional campaigns, retailer price optimization and household mental budgets. His teaching interests include marketing research, marketing management and database marketing.

Prior to his doctoral studies, Dr. Chaudhry traveled and lived around the world working on various projects in the Oil & Gas industry. While not researching or preparing for class, he enjoys camping, skiing and riding horses with his family.