Texas Tech University

Bryan McLaughlin

College of Media & Communication, Department of Advertising

B McLaughlinDr. McLaughlin's research examines the interplay of social identity with strategic and interpersonal communication in political and health contexts. His current research explores the strategic use of social identity cues (i.e. religious, racial, partisan) in political speeches and advertisements and the effect these cues have on political processes, such as voting behavior and political polarization. McLaughlin received his PhD in Mass Communication from the University of Wisconsin-Madison and his M.A. in Communication at the University of Illinois, Chicago.