Texas Tech University

Cheryl Rode

College of Arts & Sciences, Department of Kinesiology & Sports Management

Cheryl RodeDr. Rode studies sport tourism and the motivations behind travel to collegiate and professional sporting events as well as the destination image of the event location (city, region, etc). This research includes sport fans that travel to sporting events via RV in addition to traditional travel and hotel arrangements. She also studies student-athletes and their academic experiences on college campuses as well as female sport management faculty numbers and their experiences in higher education. Dr. Rode received her Ph.D. in Sport Studies with a concentration in Sport Management from the University of Tennessee. Before joining TTU she was an Assistant Professor of Sport Management in the Division of Business at Ohio Dominican University.

Recent Scholarship: Rode, C.R., & Hardin, R. The RV Tailgater: A unique subculture of college football fans. Global Sport Business Journal (submitted).