I think years ago, you were really able to specialize in teaching, or research, or maybe service. But, today the expectation is that you do all of those things, so I think you need to learn to be efficient at all of them—taking advantage of places like the TLTC that can help with your teaching, your peers in your department to bring you along—I think is really important.
- Debbie Laverie
Experiential consumption, branding, the scholarship of teaching and learning, and macro marketing.
By expanding understanding of the phenomena above for business and public policy.
Real world issues and problems.
I use service learning in undergraduate classes to bring the material to life, to achieve deep learning, to help the community, and to inspire students to serve their communities. I like to help people improve their teaching. I am the past Director of the TLTC at Texas Tech.
A project on how brand advocacy on the part of retail salespeople influences purchasing, a study looking at how Twitter influences learning when it is used in a class, a project on brand communities and how media and social ties influence consumption.
Work hard but also take time to pursue the hobbies you love so that you stay fresh.