Texas Tech University

Meet the Area Coordinator of Management - Keith Brigham, Ph.D.

Dr. BrighamKeith Brigham is an Associate Professor and the Kent R. Hance Professor in Entrepreneurship. He received his Ph.D. in Entrepreneurship from the University of Colorado at Boulder. Dr. Brigham's primary research interests are in entrepreneurial cognition, temporal orientation, and family business. His research has been published in a number of journals such as Business Ethics Quarterly, Entrepreneurship Theory & Practice, Family Business Review, The Leadership Quarterly, Journal of Business Venturing, and Organizational Research Methods. Dr. Brigham has won several research awards, including a Best Article in Family Business Review.

He teaches Strategic Management and Entrepreneurship courses and has received the President's Excellence in Teaching Award, been selected as "My Favorite Professor" by both MBA and Undergraduate Student groups, and is a member of the TTU Teaching Academy. He currently serves on the editorial review boards of Entrepreneurship Theory & Practice, Family Business Review, Group & Organization Management, and Strategic Entrepreneurship Journal and has won the Dean's Excellence in Service Award.


We are a community that impacts the lives of people at work, the quality and success of organizations, and the vitality of societies and economies. Our impact comes from our work with students in and out of the classroom, our engagement with the community and policy-makers, our participation and leadership in the scientific world, and our collaboration with organizations and businesses.


To be the Southwest* of management faculties – a positive community where management thrives, scholars grow, and colleagues flourish.

*"Southwest" is intended to have multiple meanings, suggesting the innovative, productive, and customer focused culture of Southwest Airlines, a strong regional presence in the Southwestern United States consistent with the Rawls College's vision to be among the top business schools of choice in Texas, and a strong national and international reputation consistent with the vision and mission of both entities.


  • High-quality scholarship, teaching, and service
  • Collegiality and cooperative relationships characterized by synergy, trust, transparency, mutual respect, and friendship
  • Personal and professional authenticity: holding true to our values and capitalizing on our diversity and strengths to achieve vital engagement at work
  • Confidence, optimism, hope and resilience
  • Play, an important source of creativity and enthusiasm at work
  • Results characterized by conscientiousness, productivity, resource abundance, professionalism, prestige, and a reputation for excellence
  • The ethic of contribution which guides our action in all of these areas