Texas Tech University

Meet the Director, Mayukh Dass, Ph.D.

Dr. Mayukh DassMayukh Dass, J.B. Hoskins Associate Professor of Marketing, joined the marketing faculty in the Fall 2008, upon completion of his doctoral program at the University of Georgia. He holds an M.S. in Artificial Intelligence and an M.S. in Statistics from the University of Georgia in addition to a Bachelor of Engineering in Electronics and Power from the Nagpur University, India. He is the recipient of the 2013 Chancellor's Council Distinguished Research Award, 2013 Beta Gamma Sigma Professor of the Year Award, 2012 President's Excellence in Teaching Award, 2011 Tech Alumni Association New Faculty Award, and was inducted to the Teaching Academy at Texas Tech University in 2012. Currently, Dr. Dass' research centers on competition and pricing issues in dynamic economies, and exploring managerial issues in online auctions, brand management, retail management, supply chain management, new product introductions, and fine art markets. His research work has been published in Atlantic Marketing Journal, Business Horizons, Computers and Electronics in Agriculture, Environmental Modeling and Software, Decision Support Systems, International Journal of Computational Intelligence Research, International Journal of Forecasting, International Journal of Production Economics, International Journal of Retail and Distribution Management, Journal of Business and Economic Research, Journal of Business Research, Journal of Brand Management, Journal of Consumer Marketing, Journal of Electronic Commerce Research, Journal of Financial Counseling and Planning, Journal of Marketing Management, Journal of Probability and Statistics, Journal of Retailing, Journal of Service Research, Organizational Research Methods, Services Business: An International Journal, Social Networks, and Statistical Science. Currently, he is serving as an associate editor of Journal of Electronics Commerce Research and member of editorial review board of International Journal of Integrated Supply Management.