- Rawls Business Leadership Program
Hometown: Rowlett, TX
Lars Michelem is a senior undergraduate student in the Rawls College of Business at
Texas Tech University. Lars is striving towards earning BBA's in Marketing and Management
Information Systems with an additional International Business certificate. Lars also
has interests in Finance, Business Analysis, Quantitative Analysis, Consulting and
Lars wants to apply his degree towards a career in marketing research, business analysis, marketing, management or IT consulting, digital marketing, brand marketing or international marketing. Lars currently serves as the President of Tech Marketing Association and is one of the top 50 seniors for the class of 2018.