Amy's career includes Chief Executive Officer, Founder, Chief Marketing Officer, and Global Vice President of Marketing, Sales and Business Development roles for public and private for-profit and not-for-profit companies. Amy's philosophy is to integrate strategy with action combining the science and art of disciplines to create business-building impact.

Select experiences for Amy include leading global marketing for NetApp ($14B Mkt Cap NASDAQ: NTAP) where her "think outside the box" leadership style included sourcing and closing a unique NFL B2B and a Tour de France partnership to drive global brand and demand; while also launching a new brand campaign. As Chief Marketing Officer Violin Memory, (VMEM, NYSE), Amy led the company's repositioning. Amy also was the global vice president of marketing and business development for PicScout, which secured a successful exit with the acquisition by Getty Images. Amy also served as CEO for the Forum for Women Entrepreneurs and Executives; the leading executive women's membership organization. Earlier in Amy's career, she founded REAL SPORTS magazine, a national consumer magazine, where she served as CEO. Amy began her career with Procter & Gamble.

Amy is frequently tapped to share perspectives on business and marketing, including Forbes.com, Newsweek, PR Week as well as ABC World News and CNBC. Amy also serves on the advisory council of USF Department of Marketing and has served on the boards of: Girl Scouts of Santa Clara County; San Jose Sports Authority, San Jose Sports Hall of Fame, Molino Inc., and Women of Sparta. Amy is also delighted that her daughter (5) continues to ask her to coach her soccer team and to support her with her YouTube Channel (Nick Tales Book Club).

Amy earned two bachelor of business administration degrees from Texas Tech University (Marketing: May 1988 and Management: December 1988), where she was an active student leader.  Her leadership at Tech included: Freshman Council (awarded "Best Freshman Council" representative), Resident Assistant for Chitwood Hall, leadership within Alpha Delta Pi sorority, Student Senator for the College of Business Administration, Student Body Internal Vice President and President of the Student Senate, Panhellenic Representative, and Student Body President. Amy was awarded the "Double T" award in 1989. Amy also represented Texas Tech as Vice Chair of the National Student Roundtable and as a member of Leadership America, a prestigious honor consisting of 50 college students chosen from across the country. Amy also earned her MBA from Harvard Business School (1993).