Texas Tech University

M.S. in Marketing Research and Analytics

MSMR

This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting edge statistical techniques and how to apply the results to guide and support marketing-related decisions in companies.

Application Requirements

  • Resume
  • Three (3) letters of recommendation
  • College transcript
  • Essays

No GRE/GMAT scores required.

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Program Links

Program Brochure
Scholarships

Contact

Prospective Students
Anna Delano
806.834.4726

Graduate Advisor
Garrett Mink
806.834.3896

Apply Now