Shelby D. Hunt's Work to Be Published in the "Legends of Marketing" Series
Dr. Shelby D. Hunt will be included in the first compilation of the "Legends in Marketing" series. Sage Publications, in conjunction with the Sheth Foundation, is publishing the series, with Jagdish N. Sheth (Emory University) as the series editor. The series will compile and discuss the works of marketing academics whose scholarship has significantly influenced the marketing discipline. Approximately 130 of Hunt's published articles have been compiled into ten separate volumes. Each volume has its own academic editor, who will write an introduction, solicit three-six academics to write commentaries on the articles, and interview him on the volume's content. Work on the ten volumes is expected to be completed in 2010. Others in the first group include Philip Kotler (Northwestern University), Gerald Zaltman (Harvard University), and Kent Monroe (The University of Illinois).
Shelby D. Hunt is the Jerry S. Rawls and P.W. Horn Professor of marketing at Texas Tech University. A past editor of the Journal of Marketing (1985-87), he is the author of numerous books, including Foundations of Marketing Theory: Toward the General Theory of Marketing (M.E. Sharpe, 2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (M.E. Sharpe, 2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Sage Publications, 2000). One of the 250 most frequently cited researchers in economics and business (Thompson-ISI), he has written numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the "best article on marketing theory." His 1994, "Commitment and Trust," Journal of Marketing article, with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he has received multiple other distinguishable awards.