Dr. Thomas' Manuscript Accepted for Publication
By: Trevor Bell
Dr. Rodney Thomas, Assistant Professor of Marketing, recently had his manuscript titled "Attribution effects of time pressure in retail supply chain relationships: Moving from "what" to why"" accepted for publication in the Journal of Business Logistics - a top journal in the discipline and current "A+" publication on the Rawls Journal List.
The manuscript focuses on attribution effects in order to explain why time pressure occurs in retail supply chains and how time pressure affects retailer-supplier relationship outcomes. By investigating time pressure through the lens of attribution theory, this research opens a new inquiry that moves away from examination of outcomes themselves (the "what"), to examining "why" the outcome occurred.
For more information regarding his research, please feel free to email Dr. Thomas at email@example.com.This supports the efforts outlined in the Rawls College of Business Strategic Plan. Learn more about the LEADER 2020 Strategic Plan and follow our progress on Twitter at #RawlsLeads.