Barbie Chambers, Ph.D.
Office Hours: By Appointment
Room Number: 139K
Education: Ph.D., Texas Tech University
Area of Expertise: Business Communication, Organizational Behavior, Consumer Behavior, Marketing Research
About Dr. Chambers
Barbie Chambers is an Assistant Professor of Practice in Business Communication at the Rawls College of Business. She is also the Director of the Business Communication Program for the college. Dr. Chambers teaches both graduate and undergraduate courses. She brings with her more than 20 years of experience in marketing, advertising, and public relations, specifically in the health care and financial fields. She spent almost 10 years at The Price Group where she worked as Principal, Vice President of Strategic Planning. Dr. Chambers' research interests include organizational communication and behavior, strategic planning, brand relationships, consumer behavior, and small business brand management. In addition to scholarship in these areas, she frequently consults on projects related to strategic planning, management, and product/service development. She previously taught courses in management, organizational behavior, research methods, public relations, graphic design, advertising management, and account planning.
- Chambers, B. (2015, October). “What's Your Motivation? Using Personality Assessments in Business Communication Curriculum.” Paper presented at the 80th Annual International Convention of the Association for Business Communicators in Seattle.
- Chambers, B., & Peaslee, R. (2013). Reading Twilight: Fandom, Romance, and Gender in the Age of Bella. In C. Bucciferro (Ed.), The Twilight saga: Exploring its worldwide popularity (pp. 47-62). Lanham, Md.: Scarecrow Press.
- Chambers, B. J., & Bichard, S. L. (2012). Public Opinion on YouTube: A Functional Theory Analysis of the Frames Employed in User Comments Following Sarah Palin's 2008 Acceptance Speech. International Journal of E-Politics, 3(2), 1-15.
- Chambers, B. & Noyes, G. (2012, October). “Do as I say, but what do I do? Preference vs. Practice in Nonprofit Communication.” Paper presented at the 77th Annual International Convention of the Association for Business Communicators in Honolulu.
- Ovalle, Ida, Anderson, Dianne, Chambers, Barbara, Kennedy, Michael, Mandrell, Lara, Drennon, Grace (January (1st Quarter/Winter) 2012). "Managerial Communication Workbook" (vol. 1, pp. 110). Dubuque, IA USA: Kendall Hunt.
- Jugenheimer, D., & Kelly, L. (2008). Advertising Management. Contributed five sidebars for book including: Measures of Success, Productivity, Current Advertising Trends, Market Segmentation and Strategic Thinking. M.E. Sharpe.
Awards and Honors
- Service Learning Faculty Fellow, Teaching Learning & Professional Development Center - August 2015 through May 2016
- TEACH Excellence in Teaching Portfolio Award - May 2011
- TEACH Fellowship, Teaching Learning & Professional Development Center - August 2010 through May 2010