Texas Tech University

Alexander Chaudhry, Ph.D.

Assistant Professor
Marketing and Supply Chain Management

Email: alexander.chaudhry@ttu.edu

Phone: 806.834.3073

Office Hours: By Appointment

Room Number: W335

Education: Ph.D., Rice University (2014)

Area of Expertise:
 Multi-Category Consumer Choice Models, Pricing, Promotions

Alexander Chaudhry

About Alexander

Alexander Chaudhry is an Assistant Professor at the Rawls College of Business, Texas Tech University. Dr. Chaudhry joined the marketing faculty in the Summer of 2014 after earning a Ph.D. in Business Administration from Rice University. His research interest is analyzing Big Data, from scanner panel data or webscraping, to understand the dynamic choice behavior of households using econometric models; specifically the influence of cross-category dependencies on promotional campaigns, retailer price optimization and household mental budgets. His teaching interests include marketing research, marketing management and database marketing.

Prior to his doctoral studies, Dr. Chaudhry traveled and lived around the world working on various projects in the Oil & Gas industry. While not researching or preparing for class, he enjoys camping, skiing and riding horses with his family.

Current Research

  • "Measuring the Effects of Different Types of Retailer Targeted Coupons on Retailer Profits: A Basket-Level Econometric Analysis" with Carrie Heilman, P.B. (Seethu) Seetharaman
  • "Modeling Cross-Category Dependencies in Households' Purchase Incidence Outcomes" with P.B. (Seethu) Seetharaman
  • "Durable Good Pricing for Negotiated Business-to-Business Transactions in the Oil & Gas Industry" with Amit Pazgal

Awards and Honors

  • 2013 Fellow, AMA-Sheth Foundation Doctoral Consortium, University of Michigan
  • 2013 Fellow & Presenter, Annual UH Doctoral Symposium, University of Houston
  • 2012 Fellow, ISMS Doctoral Consortium, Boston University
  • 2011 Assistant Organizer, 33rd INFORMS Marketing Science Conference, Houston, TX
  • 2011 Fellow, ISMS Doctoral Consortium, Rice University
  • 2011 Fellow, Annual UH Doctoral Symposium, University of Houston
  • 2010 Columbia-Duke-UCLA Quantitative Marketing Workshop
  • 2009 - 2014 Full Scholarship, Jones Graduate School of Business, Rice University