Dino Villegas, Ph.D.
Office Hours: Mondays and Wednesdays (1:00-3:00 PM) or by appointment
Room Number: W356
Education: Ph.D., Universitat de Lleida (2011)
Area of Expertise: Marketing for a Global Economy, Strategic Communication, Sales Management, New Media.
Dr. Villegas is an Associate Professor of Practice in the area of Marketing and Supply Chain Management.
Prior his arrival to the Rawls College of Business at Texas Tech University, Dr. Villegas had over a decade of experience as a consultant in industries such as mining, construction, postal services, transport, financial services and banks, retail, telecommunications, government institutions, political campaigns, and non-profits organization among others.
Dr. Villegas has taught graduate and undergraduate courses in Marketing, Marketing
and Media, Research, Entrepreneurship, Communication Strategy, Services Marketing,
Sales Management, and International Marketing.
Has been invited to conference in Latin America and Europe. His research interests focus on Strategic Theory, Strategic Communications, Viral Marketing, Content Strategy, Social Media, Linguistic Style and Marketing.
Currently is the Vice President of the Iberoamerican Communication Strategies Forum (FISEC), a research group that brings together academics from over 20 countries and the faculty advisor for the Tech Marketing Association.
- Factors for Post effectiveness in a Branded Facebook.
- Iberoamerican contribution to the Theory of Strategy.
- Micro-foundations of strategy, a discourse analysis of companies across countries.
- A holistic approach to Marketing Communication Education