Texas Tech University

Shelby Hunt, Ph.D.

Shelby Hunt

Professor - Marketing and Supply Chain Management

Education: Ph.D., Michigan State University (1968)
Area of Expertise: Marketing Theory, Marketing Ethics, Marketing Strategy, Competition Theory

Phone: 806.834.5233
Office Hours: By Appointment
Room Number: W342

Email: shelby.hunt@ttu.edu
Website: http://sdh.ba.ttu.edu/

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About Shelby

Shelby D. Hunt is the Jerry S. Rawls and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas.  A past editor of the Journal of Marketing (1985-87), he is the author of numerous books, including Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory (M.E. Sharpe, 2010),Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (M.E. Sharpe, 2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Sage Publications, 2000). One of the 250 most frequently cited researchers in economics and business (Thompson-ISI), he has written numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory.  Three of his Journal of Marketing articles, "The Nature and Scope of Marketing" (1976), "General Theories and Fundamental Explananda of Marketing" (1983), and (with Robert M. Morgan) "The Comparative Advantage Theory of Competition" (1995), won the Harold H. Maynard Award for the "best article on marketing theory." The "Comparative Advantage Theory of Competition" article also won the 2004 Sheth Foundation/Journal of Marketing award for its "long term contributions to the field of marketing."  His 1985 Journal of Business Research article with Lawrence B. Chonko, "Ethics and Marketing Management," received the 2000 Elsevier Science Exceptional Quality and High Scholarly Impact award.  His 1989 article, "Reification and Realism in Marketing: in Defense of Reason," won the Journal of Macromarketing Charles C. Slater Award.  His 1994, Journal of Marketing article, "The Commitment-Trust Theory of Relationship Marketing, "with Robert M. Morgan, was the most highly cited article in economics and business in the 1993-2003 decade (Thomson-ISI).  His Journal of the Academy of Marketing Science article entitled "Sustainable Marketing, Equity, and Economic Growth: A Resource-Advantage, Economic Freedom Approach" won the Sheth Foundation Award for the Best Article in JAMS  in 2011. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award, and the 2010 Marketing Management Association Innovative Marketing Award.  In 2011, Sage Publications published the ten-volume set, Legends in Marketing: Shelby D. Hunt. The volumes include 132 of Hunt's articles, 41 commentaries on Hunt's work by distinguished scholars, and interviews of Hunt by each volume's editor.  The Legends Series Editor is Jagdish N. Sheth, and the editors of the ten individual volumes are Paul Busch, Jagdip Singh, Roy D. Howell, James R. Brown, Scott J. Vitell, John R. Sparks, Rajan Varadarajan, Robert M. Morgan, O.C. Ferrell, and Dennis B. Arnett, respectively.

Publications

BOOKS AND MONOGRAPHS 

  • Hunt, Shelby D. (2010), Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory. Armonk, NY: M.E. Sharpe, Inc.
  • Hunt, Shelby D. (2003), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity. Armonk, NY: M.E. Sharpe, Inc. 
  • Hunt, Shelby D. (2002), Foundations of Marketing Theory: Toward a General Theory of Marketing. Armonk, NY: M.E. Sharpe, Inc. 
  • Hunt, Shelby D. (2000), A General Theory of Competition:  Resources, Competences, Productivity, Economic Growth.  Thousand Oaks, CA:  Sage Publications.
  • Hunt, Shelby D. (1991), Modern Marketing Theory:  Critical Issues in the Philosophy of Marketing Science, Cincinnati:  SouthWestern Publishing Co.
  • Hunt, Shelby D. (1983), Marketing Theory:  The Philosophy of Marketing Science, Homewood, Illinois:  Richard D. Irwin, Inc.
  • Bush, Ronald and Shelby D. Hunt (1982), Marketing Theory:  Philosophy of Science Perspectives, Chicago:  American Marketing Association.
  • Hunt, Shelby D. (1976), Marketing Theory:  Conceptual Foundations of Research in Marketing, Columbus:  Grid Publishing, Inc.
  • Ozanne, Urban B. and Shelby D. Hunt (1971), The Economic Effects of Franchising, Washington: United States Senate--U.S. Government Printing Office.

COMPILATIONS OF HUNT'S ARTICLES

In 2011, Sage Publications published the ten-volume set: Legends in Marketing: Shelby D. Hunt. The volumes include 132 of Hunt's articles, 41 commentaries on his work by distinguished scholars, and interviews of Hunt by each volume's editor.  The Legends Series Editor is Jagdish N. Sheth.  The ten volumes are:

Volume 1: Marketing Theory: The Nature and Scope of Marketing, PaulBusch, ed.
Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing, Jagdip Singh, ed.
Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing, Roy D. Howell, ed.
Volume 4: Channels of Distribution, James R. Brown, ed.
Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development Period, Scott J. Vitell, ed.
Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period, John R. Sparks, ed.
Volume 7: Marketing Management and Strategy, Rajan Varadarajan, ed.
Volume 8: Relationship Marketing, Robert M. Morgan, ed.
Volume 9: Resource-Advantage Theory: The Development Period, O.C. Ferrell, ed.
Volume 10: Resource-Advantage Theory: The Research Tradition Period, Dennis B. Arnett, ed.

ARTICLES ON MARKETING THEORY AND PHILOSOPHY OF MARKETING SCIENCE

  • Hunt, Shelby D. (1971), "The Morphology of Theory and the General Theory of Marketing," Journal of Marketing, 35 (2): 65-68.
  • Hunt, Shelby D. and James L. Pappas (1972), "A Crucial Test for the Howard-Sheth Model of Buyer Behavior," Journal of Marketing Research, 9 (August): 346-48.
  • Hunt, Shelby D. (1973), "Lawlike Generalizations and Marketing Theory," Journal of Marketing, 37 (3): 69-70.
  • Hunt, Shelby D. (1976), "The Nature and Scope of Marketing," Journal of Marketing, 40 (3): 17-26.
  • Hunt, Shelby D. (1976), "The Three Dichotomies Model of Marketing:  An Evaluation of Issues," Proceedings of the Macro-Marketing Conference, Boulder:  University of Colorado.
  • Hunt, Shelby D. (1977), "The Nature and Scope of Marketing Revisited:  The Three Dichotomies Model," Contemporary Marketing Thought, Proceedings of 1977 Educators Conference, Chicago:  American Marketing Association.
  • Hunt, Shelby D. (1977), "The Three Dichotomies Model of Marketing:  An Evaluation and Refinement," Proceedings of the Fourth International Research Seminar in Marketing, Jean Paul Leonardi, ed., Marseille:  Universite de Droit, d'Economie et des Science d'Aix Marseille, Institut D'Administration Des Enterprises.
  • Gribbins, Ronald E. and Shelby D. Hunt (1978), "Is Management a Science?" Academy of Management Review, (January).
  • Hunt, Shelby D. (1978), "A General Paradigm of Marketing:  In Support of the Three Dichotomies Model," Journal of Marketing, 42 (2): 107-10.
  • Hunt, Shelby D. (1979), "Positive vs. Normative Theory in Marketing," Conceptual and Theoretical Developments in Marketing, Proceedings of the American Marketing Association Marketing Theory Conference.
  • Nakamoto, Kent and Shelby D. Hunt (1980), "Deterministic Theory and Marketing," Theoretical Developments in Marketing, Charles W. Lamb, Jr. and Patrick M. Dunne, eds., Proceedings of the American Marketing Association Theory Conference.
  • Hunt, Shelby D. (1981), "The Morphology of Theory:  A Retrospection," The Great Writings of Marketing, 2nd Edition, Howard A. Thompson, ed., PPC Books.
  • Hunt, Shelby D., James A. Muncy and Nina M. Ray (1981), "Alderson's General Theory of Marketing:  A Formalization," Review of Marketing - 1981, Ben Enis and Kenneth J. Roering, eds., Chicago:  American Marketing Association, 267-272.
  • Hunt, Shelby D. and Kenneth A. Hunt (1982), "Bartels' Metatheory of Marketing:  A Retrospective," Proceedings of Paul D. Converse Awards Symposium, Chicago:  American Marketing Association.
  • Hunt, Shelby D. (1982), "Are the Logical Empiricist Models of Explanation Dead?" Marketing Theory:  Philosophy of Science Perspectives, Ronald Bush and Shelby Hunt, eds., Chicago:  American Marketing Association, 7-10.
  • Hunt, Shelby D. (1983), "General Theories and the Fundamental Explananda of Marketing," Journal of Marketing, 47 (Fall), 9-17.
  • Hunt, Shelby D. (1984), "Should Marketing Adopt Relativism?" Marketing Theory:  Philosophy and Sociology of Science Perspectives, Ryan and Anderson, eds., Chicago:  American Marketing Association, 30-34.
  • Hunt, Shelby D. and Paul S. Speck (1985), "Does Logical Empiricism Imprison Marketing?" Changing the Course of Marketing:  Alternative Paradigms for Widening Marketing Theory, Dohlakia and Arndt, eds., Greenwich Ct:  JAI Press.
  • Hunt, Shelby D. (1987), "The Logical Positivists:  Beliefs, Consequences and Status," Proceedings of the Twelfth Paul D. Converse Award Symposium, Sudharshan and Winter, eds., Chicago:  American Marketing Association, 24-33.
  • Hunt, Shelby D. (1987), "Marketing Research:  Proximate Purpose and Ultimate Value," in Belk, et al, Proceedings of the 1987 Winter Marketing Educators' Conference, Chicago:  A.M.A.: 209-213.
  • Hunt, Shelby D. (1988), "The A.M.A. Task Force Report on the Development of Marketing Thought:  A Comment," Journal of Marketing, 53 (4) (Oct): 42-48.
  • Hunt, Shelby D. (1989), "Reification and Realism in Marketing:  In Defense of Reason," Journal of Macromarketing, 9 (Fall):  4-10.
  • Hunt, Shelby D. (1989), "Naturalistic, Humanistic and Interpretive Inquiry:  Challenges and Ultimate Potential," in E. Hirschman, ed., Interpretive Consumer Research, Provo Ut.: Association for Consumer Research, 185-198.
  • Hunt, Shelby D. (1990), "Truth in Marketing Theory and Research," Journal of Marketing, 54 (July): 1-15.  
  • Hunt, Shelby D. (1991), "Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement.” Journal of Consumer Research 18 (June): 32-44.
  • Hunt, Shelby D. (1991), "The Three Dichotomies Model of Marketing Revisited:  Is the Total Content of Marketing Thought Normative?" in Terry L. Childers, et al., Proceedings of the 1991 AMA Winter Educators' Conference:  425-430.
  • Hunt, Shelby D. (1992), "For Reason and Realism in Marketing," Journal of Marketing, 56 (April): 89-102.
  • Hunt, Shelby D. (1992), "Marketing Is . . .," Journal of the Academy of Marketing Science, 20 (Fall), 301-311.
  • Hunt, Shelby D. (1993), "Truth, Laudan and Peirce: A View from the Trenches," in Charles S. Peirce and the Philosophy of Science: Papers from the Harvard Sesquicentennial Congress, Edward C. Moore, ed., Tuscaloosa: University of Alabama Press, 119-29.
  • Hunt, Shelby D. (1993), "Objectivity in Marketing Theory and Research," Journal of Marketing, 57 (April): 76-91.
  • Hunt, Shelby D. (1994), "A Realist Theory of Empirical Testing: Resolving the Theory Ladenness/Objectivity Debate," Philosophy of the Social Sciences, 24 (2): 133-58.
  • Hunt, Shelby D. (1994), "On Rethinking Marketing: Our Discipline, Our Practice, Our Methods," European Journal of Marketing, 28 (3): 13-25.
  • Hunt, Shelby D. (1994), "On the Rhetoric of Qualitative Inquiry: Toward Historically Informed Argumentation in Management Inquiry," Journal of Management Inquiry, 3 (Sept.): 221-34.
  • Hunt, Shelby D. (1995), “On Communication, Probative Force, and Sophistry: A Reply to Van Eijkelenburg,” Journal of Management Inquiry, 4 (June): 211-13.
  • Hunt, Shelby D. And Steven Edison (1995), “On the Marketing of Marketing Knowledge,” Journal of Marketing Management, 11 (October): 635-40.
  • Hunt, Shelby D. and Dennis Arnett (1999), “Philosophical and Methodological Foundations of Consumer Research,” in P.E. Earl and S. Kemp, eds., ConsumerResearch and Economic Psychology, Cheltanham, UK: Edward Elgar: 437-44.    
  • Hunt, Shelby D. (2001), “The Influence of Philosophy, Philosophies, and Philosophers on a Marketer’s Scholarship.” Journal of Marketing 65(October): 117-122.
  • Hunt, Shelby D. (2002), “Marketing as a Profession: On Closing Stakeholder Gaps.” European Journal of Marketing 36(3): 305-12.
  • Hunt, Shelby D. (2003), “On the Foundations of Foundations of Marketing Theory: A Reply to Fisk.”  Journal of Macromarketing 23(1): 52-54.
  • Hunt, Shelby D. (2004), “On the Service-Centered Dominant Logic for Marketing.” Journal of Marketing 68(1):21-2.
  • Hunt, Shelby D. (2005) “For Truth and Realism in Management Research.” Journal ofManagement Inquiry 14 (2): 127-38.
  • Hunt, Shelby D. (2007) “A Responsibilities Framework for Marketing as a Professional Discipline.” Journal of Public Policy & Marketing 26 (2): 277-283.
  • Hunt, Shelby D. (2008) “Realism.” In Richard Thorpe and Robin Holt, eds., The Sage Dictionary of Qualitative Management Research. London: Sage Publications: 181-83.
  • Hunt, Shelby D. and Jared M. Hansen (2010), “The Philosophical Foundations of Marketing Research: For Scientific Realism and Truth.” The Sage Handbook of Marketing Theory, Pauline Maclaran, Michael Saren, Barbara Stern, and Mark Tadajewski, eds., London: Sage Publications Ltd: 111-126.
  • Hunt, Shelby D. (2010), “Doctoral Seminars in Marketing Theory: For Incorporating the History of Marketing Practice and Thought,” Journal of Historical Research in Marketing, 2(4): 443-56.
  • Hunt, Shelby D. and Shannon B. Rinaldo (2011), “Legends in Marketing: A Review of Shelby D. Hunt’s Volumes,” Review of Marketing Research: Special Issue – Marketing Legends, 8: 43-86.
  • Hunt, Shelby D.  (2011), “On the Intersection of Marketing History and Marketing Theory,” Marketing Theory 11 (4): 483-489.
  • Hunt, Shelby D.  (2011), “Theory Status, Inductive Realism, and Approximate Truth: No Miracles, No Charades,” International Studies in the Philosophy of Science 25 (2): 159-178.
  • Hunt, Shelby D. (2011), “Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory,” AMS Review 1(2): 72-84.
  • Hunt, Shelby D. (2011), “Developing Successful Theories in Marketing and R-A Theory: Historical Evolution? Other Drivers? What’s Important? What’s Next?,” AMS Review 1(2): 95-98.
  • Hunt, Shelby D. (2012), “Explaining Empirically Successful Marketing Theories: The Inductive Realist Model, Approximate Truth, and Market Orientation,” AMS Review 2(1): 5-18.
  • Hunt, Shelby D. (2012), “The Evolution of Resource-Advantage Theory: Six Events, Six Realizations, Six Contributions,” Journal of Historical Research in Marketing 4(1): 7-29.
  • Hunt, Shelby D. (2013), “The Inductive Realist Model of Theory Generation: Explaining the Development of a Theory of Marketing Ethics,” AMS Review 3(2): 61-74.

ARTICLES ON STRAGEGY, COMPETITION, AND MARKETING MANAGEMENT

  • Hunt, Shelby D. and Anil Menon (1995), "Metaphors and Competitive Advantage: Evaluating the Use of Metaphors in Theories of Competitive Strategy," Journal of Business Research, 33 (June): 81-90.
  • Hunt, Shelby D. and Robert M. Morgan (1995), "The Comparative Advantage Theory of Competition," Journal of Marketing, 59 (April): 1-15.
  • Hunt, Shelby D. (1995), "The Resource-Advantage Theory of Competition: Toward Explaining Productivity and Economic Growth," Journal of Management Inquiry, 4 (Dec.): 317-332.
  • Hunt, Shelby D. And Robert M. Morgan (1996), "The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies, and Evolutionary Dimensions."  Journal of Marketing, 60 (Oct.): 107-114.
  • Hunt, Shelby D. (1997), "Resource Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?" The Journal of Economic Issues, 31 (March): 59-77.
  • Hunt, Shelby D. (1997), "Resource-Advantage Theory and the Wealth of Nations: Developing the Socio-Economic Research Tradition," Journal of Socio-Economics, 26 (4): 335-357.
  • Hunt, Shelby D. (1997), "Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage Theory," Journal of Marketing Management, 13: 431-445.
  • Hunt, Shelby D. and Robert M. Morgan (1997), "Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?"  Journal of Marketing, 61 (Oct.): 74-82.
  • Hunt, Shelby D. (1997), "Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory," Eastern Economic Journal, 23 (4): 427-41.
  • Hunt, Shelby D. (1998), "Productivity, Economic Growth, and Competition: Resource Allocation or Resource Creation?"  Business and the Contemporary World, 10(3): 367-94.
  • Morgan, Robert M. and Shelby D. Hunt (1999), "Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy," Journal of Business Research, 46 (3): 281-90.
  • Hunt, Shelby D. (1999), "The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory," Journal of the Academy of Marketing Science, 27(2): 144-59.
  • Hunt, Shelby D. (2000), "The Competence-Based, Resource-Advantage, and Neoclassical Theories of Competition: Toward a Synthesis."  In R. Sanchez and Heene, eds., Theory Development for Competence-Based Management. Vol. 6(A) in Advances in Applied Business Strategy Series. Greenwich, CT:  JAI Press, 177-209.
  • Hunt, Shelby D. (2000), "A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?" Journal of Macromarketing 20(1): 77-81.
  • Hunt, Shelby D. (2000), "Synthesizing Resource-Based,  Evolutionary, and Neoclassical Thought: Resource-Advantage Theory as a General Theory of Competition." In N.J. Foss and P. Robertson, eds., Resources, Technology, and Strategy. London: Routledge, 53-79.
  • Hunt, Shelby D. and C.J. Lambe (2000), "Marketing's Contribution to Business Strategy: Market Orientation, Relationship Marketing, and Resource-Advantage Theory." International Journal of Management Reviews 2(1): 17-44
  • Hunt, Shelby D. (2001), "A General Theory of Competition: Issues, Answers and an Invitation."  European Journal of Marketing  35(5/6): 524-48.
  • Hunt, Shelby D. and Dennis B. Arnett (2001), "Competition as an Evolutionary Process and Antitrust Policy." Journal of Public Policy & Marketing 20 (1): 15-26.
  • Hunt, Shelby D. and Dale Duhan (2002), "Competition in the Third Millennium: Efficiency or Effectiveness?" Journal of Business Research, 55(2): 97-102.
  • Lambe, C. Jay, Robert E. Spekman, and Shelby D. Hunt (2002), "Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test." Journal of the Academy of Marketing Science 30(2): 141-58.
  • Hunt, Shelby D. (2002), "Resource-Advantage Theory and Austrian Economics." In N.J. Foss and P.G. Klein, eds., Entrepreneurship and the Firm: Austrian Perspectives on Economic Organization. Northampton, MA: Edward Elgar: 248-72.
  • Hunt, Shelby D. (2002), "Marketing and A General Theory of Competition." Journal of  Marketing Management 18(1-2): 239-47.
  • Morgan, Robert E. and Shelby D. Hunt (2002), "Determining Marketing Strategy: A Cybernetic Systems Approach to Scenario Planning." European Journal of Marketing 36 (4): 450-78.
  • A Theory's Explanatory Success." Journal of Marketing Theory and Practice, 11(1): 1-17.
  • Hunt, Shelby D. and Caroline Derozier (2004), "The Normative Imperatives of Business and Marketing Strategy: Grounding Strategy in Resource-Advantage Theory." Journal of Business & Industrial Marketing, 19 (1): 5-22.
  • Hunt, Shelby D. and Dennis B. Arnett. (2004) "Market Segmentation, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory." Australasian Marketing Journal 12 (1): 7-25.
  • Hunt, Shelby D. and Dennis B. Arnett. (2004) "Market Segmentation Strategy and Resource- Advantage Theory: A Response to Cadeaux and Dowling." Australasian Marketing Journal 12 (1): 32- 36.
  • Hunt, Shelby D. and Robert M. Morgan. (2005) "The Resource-Advantage Theory of Competition: A Review." Review of Marketing Research 1: 153-206.
  • Hunt, Shelby D. (2006) "On Reforming Marketing: For Marketing Systems and Brand Equity Strategy." In  Jagdish N. Sheth and Rajendra S. Sisodia, eds., Does Marketing Need Reform?   Armonk, NY: M.E. Sharpe, 69-77.
  • Hunt, Shelby D. and Dennis B. Arnett. (2006), "Does Marketing Success Lead to Market Success?" Journal of Business Research 59: 820-828.
  • Hunt, Shelby D. and Dennis B. Arnett.  (2006) "Toward A General Theory of Marketing: Resource-Advantage Theory as an Extension of Alderson's Theory of Market Processes."  In Ben Wooliscroft, Robert D. Tamilia, and Stanley J. Shapiro, eds., A Twenty-First Century guide to Aldersonian Marketing Thought. Boston, MA: Kluwer Academic Publishers, 453-72. 
  • Hunt, Shelby D. and Sreedhar Madhavaram. (2006) "The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory."  In Robert F. Lusch and Stephen L. Vargo, eds.,  The Service-Dominant Logic of Marketing:  Dialog, Debate, and Directions.  Armonk, NY: M.E. Sharpe, 85-90.
  • Hunt, Shelby D. (2007) "Economic Growth: Should Policy Focus on Investment or Dynamic Competition?" European Business Review 19 (4): 274-291.
  • Edison, Steve, Shelby D. Hunt, and Sreedhar Madhavaram. (2007) "Inducing Salespeople to Sell Proprietary Products:  Do Transaction Cost Factors Hinder?  Do Relational Factors Help?" The Marketing Management Journal 17 (1): 1-14.
  • Hunt, Shelby D. and Donna F. Davis. (2008) "Grounding Supply Chain Management in Resource-Advantage Theory." The Journal of Supply Chain Management 44 (1): 10-21.
  • Madhavaram, Sreedhar and Shelby D. Hunt. (2008) "The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy." Journal of the Academy of Marketing Science 36 (1): 67-82.
  • Hunt, Shelby D. (2009), "Competitive Advantage Strategies in Times of Adversity." Journal of Customer Behaviour 8 (Summer): 137-153.
  • Hunt, Shelby D. (2011), "Sustainable Marketing, Equity, and Economic Growth: A Resource-Advantage, Economic Freedom Approach." Journal of Academy of Marketing Science 39 (1):7-20.
  • Hunt, Shelby D. (2012), "The Evolution of Resource-Advantage  Theory: Six Events, Six Realizations, Six Contributions," Journal of Historical Research in Marketing 4 (1): 7-29.
  • Bicen, Pelin and Shelby D. Hunt.  (2012), "Alliance Market Orientation, New Product Development, and Resource Advantage Theory," Journal of Business and Industrial Marketing 27(7): 592-600.
  • Hunt, Shelby D. and Sreedhar Madhavaram.  (2012), "Managerial Action and Resource-advantage Theory: Conceptual Frameworks Emanating from a Positive Theory of Competition" Journal of Business and Industrial Marketing 27(7): 582-91.
  • Hunt, Shelby D. (2012), "Trust, Personal Moral Codes, and the Resource-Advantage Theory of Competition:  Explaining Productivity, Economic Growth, and Wealth Creation," Contemporary Economics 6(2): 4-19.
  • Hunt, Shelby D. (2012), "Understanding the Drivers of Economic Growth: Grounding Endogenous Economic Growth Models in Resource-Advantage Theory," Contemporary Economics 6(4): 4-8.
  • Hunt, Shelby D. and Donna F. Davis (2012), "Grounding Supply Chain Management in Resource-Advantage Theory: In Defense of a Resource-Based View of the Firm," Journal of Supply Chain Management 48(2): 14-20.
  • Hunt, Shelby D. (2013), "A General Theory of Business Marketing: R-A Theory, Alderson, the ISBM Framework, and the IMP Theoretical Structure," Industrial Marketing Management 42(3): 283-293.

ARTICLES ON RELATIONSHIP MARKETING AND CHANNELS

  • Hunt, Shelby D. (1972), "The Socioeconomic Consequences of the Franchise System of Distribution," Journal of Marketing, 36 (3):32-38.
  • Hunt, Shelby D. (1972), "Full Disclosure and the Franchise System of Distribution," Marketing Education and the Real World: Fall Conference Proceedings, Chicago: American Marketing Association.
  • Hunt, Shelby D. and U.B. Ozanne (1972), "The Problems of the Minority Franchiser," Business Digest, (June).
  • Hunt, Shelby D. (1973), "Experiential Determinants of Franchisee Success," Journal of Economics and Business, 26 (1): 81-3.
  • Churchill, Gilbert A., Jr. and Shelby D. Hunt (1973), "Sources of Funds and Franchisee Success," Journal of Business Research, 1 (2).
  • Hunt, Shelby D. (1973), "The Trend Toward Company-Operated Units in Franchise Chains," Journal of Retailing, 49 (2): 3-12.
  • Hunt, Shelby D. and John R. Nevin (1974), "Power in a Channel of Distribution: Sources and Consequences," Journal of Marketing Research, XI (May).
  • Hunt, Shelby D. (1975), "An Evaluation of Franchisee Independence," Marquette Business Review, XIX (1).
  • Hunt, Shelby D. and John R. Nevin (1975), "Tying Agreements in Franchising," Journal of Marketing, 39 (3): 20-26.
  • Hunt, Shelby D. and Helen D. Jackobs (1976), "Franchising as an Investment Opportunity: An Evaluation," Marquette Business Review, (Winter).
  • Hunt, Shelby D. and John R. Nevin (1976), "Full Disclosure Laws in Franchising: An Empirical Evaluation," Journal of Marketing, 40 (2): 53-62.
  • Hunt, Shelby D. and John R. Nevin (1976), "Power in Channels of Distribution: A Multidimensional Construct?" Proceedings of the Eighth Annual Conference of American Institute for Decision Sciences.
  • Hunt, Shelby D. (1977), "Franchising: Promises, Problems, Prospects," Journal of Retailing, 53 (3): 71-84.
  • Hunt, Shelby D. (1978), "Women and Franchising," Business Topics, 26 (2): 25-28.
  • Nevin, John R., Shelby D. Hunt and Robert W. Reukert (1980), "The Impact of Fair Practice Laws on a Franchise Channel of Distribution," Business Topics (Summer).
  • Nevin, John R., Shelby D. Hunt and Michael G. Levas (1981), "Legal Remedies for Deceptive and Unfair Practices in Franchising," Journal of Macromarketing, 1 (1):23-34.
  • Hunt, Shelby D. and Nina M. Ray (1981), "Behavioral Dimensions of Channels of Distribution: The State of the Art," Distribution Channels, proceedings of the Eighth International Research Seminar in Marketing, Aix-en-Provence, France.
  • Burnett, John J., Robert D. Amason and Shelby D. Hunt (1981), "Feminism: Implications for Retail Strategy and Salesclerk Behavior," Journal of Retailing, 57 (Winter).
  • Hunt, Shelby D., Nina M. Ray and Van R. Wood (1985), "Behavioral Dimensions of Channels of Distribution: Review and Synthesis," Journal of the Academy of Marketing Science, 13 (3): 1-24.
  • Hunt, Shelby D. and Jerry Goolsby (1988), "The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective," in Nevett and Fullerton, eds., Historical Perspectives in Marketing: Essays in Honor of Stanley G. Hollander, Lexington, Mass.: D.C. Heath & Co, 35-54.
  • Morgan, Robert M. and Shelby D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (July): 20-38.
  • Hunt, Shelby D. and Robert M. Morgan (1994), "Organizational Commitment: One of Many Commitments or Key Mediating Construct?" Academy of Management Journal, 37 (6): 1568-87.
  • Hunt, Shelby D. and Robert M. Morgan (1994), "Relationship Marketing in the Era of Network Competition,"  Marketing Management, 3 (1): 19-28.
  • Lambe, C.J., Robert E. Spekman, and Shelby D. Hunt (2000), "Interimistic Relational Exchange: Conceptualization and Propositional Development," Journal of the Academy of Marketing Science, 28 (2): 212-225.
  • Hunt, Shelby D., C. Jay Lambe, and C. Michael Wittmann (2002), "A Theory and Model of Business Alliance Success." Journal of Relationship Marketing 1 (1): 17-35.
  • Arnett, Dennis B., Steve D. German, and Shelby D. Hunt (2003), "The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit  Marketing," Journal of Marketing, 67 (April): 89-105.
  • Hunt, Shelby D., Dennis B. Arnett, and Sreedhar Madhavaram. (2006), "The Explanatory Foundations of Relationship Marketing Theory." Journal of Business & Industrial Marketing 21 (2): 72- 87. 
  • Hunt, Shelby D., Dennis B. Arnett, and Sreedhar Madhavaram. (2006), "For Dynamic Relationship Marketing Theory: A Reply to Rese." Journal of Business & Industrial Marketing 21 (2): 92-93.
  • Wittman, C. Michael, Shelby D. Hunt, and Dennis B. Arnett. (2009), "Explaining Alliance Success: Competences, Resources, Relational Factors, and Resource-Advantage Theory." Industrial Marketing Management 38: 743-756.
  • Spralls, Samuel A., Shelby D. Hunt, and James B. Wilcox (2011), "Extranet Use and Building Relationship Capital in Interfirm Distribution Networks: The Role of Extranet Capability," Journal of Retailing 87 (1): 59-74.

ARTICLES ON MACROMARKETING, ETHICS AND SOCIAL RESPONSIBILITY

  • Hunt, Shelby D. (1976), "Informational vs. Persuasive Advertising: An Evaluation," Journal of Advertising, 5 (Summer): 5-8.
  • Kroll, Robert and Shelby D. Hunt (1980), "Consumer-Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline," Journal of Consumer Affairs (Winter).
  • Hunt, Shelby D. and John R. Nevin (1981), "Why Consumers Believe They are Being Ripped Off," Business Horizons (May/June).
  • Hunt, Shelby D. (1981), "Macromarketing as a Multi-Dimensional Construct," Journal of Macromarketing, 1 (1), (Spring).
  • Hunt, Shelby D. and John J. Burnett (1982), "The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model," Journal of Marketing, 46 (3), (Summer).
  • Hunt, Shelby D. and John J. Burnett (1982), "The Social Responsibility of Retailing," Business Forum, 7 (Fall): 30-33.
  • Hunt, Shelby D., Lawrence B. Chonko and James B. Wilcox (1984), "Ethical Problems of Marketing Researchers," Journal of Marketing Research, XXI (August): 309-324.
  • Hunt, Shelby D. and Lawrence B. Chonko (1984), "Marketing and Machiavellianism," Journal of Marketing, 48 (Summer): 30-42.
  • Chonko, Lawrence B. and Shelby D. Hunt (1985), "Ethics and Marketing Management: An Empirical Examination," Journal of Business Research, 13 (Aug.): 339-59.
  • Hunt, Shelby D. and Scott M. Vitell (1986), "A General Theory of Marketing Ethics," Journal of Macromarketing, 6 (Spring): 5-15.
  • Wood, Van R., Lawrence B. Chonko and Shelby D. Hunt (1986), "Social Responsibility and Personal Success: Are They Incompatible?" Journal of Business Research, 14 (2): 193-212.
  • Burnett, John J., Shelby D. Hunt and Lawrence B. Chonko (1986), "Machiavellianism Across Sexes: An Examination of Marketing Professionals," Psychological Reports, 59, 991-994.
  • John J. Burnett, Shelby D. Hunt, Mark Johnston and James B. Wilcox (1987), "Research Orientations and the Macromarketing/Micromarketing Dichotomy," International Journal of Management, 4 (3):  504-13.
  • Chonko, Lawrence B., Shelby D. Hunt and Roy D. Howell (1987), "Ethics and the American Advertising Federation Principles," International Journal of Advertising, 6: 265-274.
  • Hunt, Shelby D. and Lawrence B. Chonko (1987), "Ethical Problems of Advertising Agency Executives," Journal of Advertising, 16 (4): 16-24.
  • Finn, Don W., Lawrence B. Chonko and Shelby D. Hunt (1988), "Ethical Problems in Public Accounting: The View from the Top," Journal of Business Ethics, 7(8): 605-615.
  • Hunt, Shelby D. (1988) "The Nature of Social Marketing and its Interface with Macromarketing," in Shapiro and Walle, eds., Proceedings of the A.M.A. Winter Educators' Conference, Chicago: American Marketing Association: 357-358.
  • Hunt, Shelby D., Van R. Wood and Lawrence B. Chonko (1989), "Corporate Ethical Values and Organizational Commitment in Marketing," Journal of Marketing, 53 (3): 79-90.
  • Vitell, Scott and Shelby D. Hunt (1990), "The General Theory of Marketing Ethics: A Partial Test of the Model," in Jagdish N. Sheth, ed., Research in Marketing, Vol. 10, J.A.I. Press, 237-265.
  • Hunt, Shelby D., Pamela Kiecker, and Lawrence B. Chonko, (1990) "Social Responsibility and Personal Success: A Research Note," Journal of the Academy of Marketing Science, 18 (Summer): 239-44.
  • Hunt, Shelby D. (1990), "Commentary on an Empirical Investigation of a General Theory of Marketing Ethics," Journal of the Academy of Marketing Science, 18 (2): 173-77.
  • Kiecker, Pamela, Shelby D. Hunt, and Lawrence B. Chonko (1991), "Gender, Income Differences, and Marketing: Examining the 'Earnings Gap' in Three Areas of Marketing," Journal of the Academy of Marketing Science, 19 (Spring): 77-82.
  • Goolsby, Jerry R. and Shelby D. Hunt (1992), "Cognitive Moral Development and Marketing," Journal of Marketing, 56 (1): 55-68.
  • Hunt, Shelby D. and Scott Vitell (1993), "The General Theory of Marketing Ethics: A Retrospective and Revision," in N.C. Smith and J.A. Quelch eds., Ethics in Marketing, Homewood, IL: Richard D. Irwin, 775-784.
  • Hunt, Shelby D. and Arturo Vasquez-Parraga (1993), "Organizational Consequences, Marketing Ethics and Salesforce Supervision," Journal of Marketing Research, 30 (Feb.): 78-90.
  • Sparks, John R. And Shelby D. Hunt (1998), "Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation," Journal of Marketing, 62 (2): 92-109.
  • Chonko, Lawrence B. and Shelby D. Hunt (2000), "Ethics and Marketing Management: A Retrospective and Prospective Commentary." Journal of Business Research 50 (3): 235-44.
  • Arnett, Dennis B. and Shelby D. Hunt (2002), "Competitive Irrationality: The Influence of Moral Philosophy." Business Ethics Quarterly 12 (3): 279-303.
  • Hunt, Shelby D. and Debra A. Laverie (2004), "Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice." Marketing Education Review 14 (3): 1-14.
  • Hunt, Shelby D. and Scott M. Vitell (2005), "Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why Do People's Ethical Judgments Differ?"  In Robert A. Peterson and O.C. Ferrell, eds., Business Ethics: New Challenges for Business Schools and Corporate Leaders. Armonk NY: M.E. Sharpe. Inc.: 18-37.
  • Hunt, Shelby D. and Scott J. Vitell (2006), "The General Theory of Marketing Ethics: A Revision and Three Questions." Journal of Macromarketing 26 (2): 143-153.
  • Hunt, Shelby D. and Jared M. Hansen (2007), "Understanding Ethical Diversity in Organizations," Organizational Dynamics 36 (2): 202--216.
  • Hunt, Shelby D.  (2011), "The Theory of Monopolistic Competition, Marketing's Intellectual History, and the Product Differentiation Versus Marketing Segmentation Controversy." Journal of Macromarketing 31 (1): 73-84.
  •  Hunt, Shelby D.  (2011), "On the Founding of the Journal of Macromarketing," Journal of Macromarketing 31 (2): 199-214.
  •  Hunt, Shelby D. (2011), "Naresh K Malhotra: A Commentary on his Integrated Model of Marketing Research Ethics," In Gina L. Miller, ed., Legends in Marketing: Naresh Malhotra, Volume 8, New Delhi, India: Sage Publications.
  • Hunt, Shelby D. (2012), "Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society," Journal of Macromarketing 32(4): 404-411.

ARTICLES ON CONSUMER BEHAVIOR, EDUCATION AND OTHER TOPICS

  • Hunt, Shelby D. (1970), "Post-Transaction Communications and Dissonance Reduction," Journal of Marketing, 34 (3): 46-51.
  • Smith, Robert E. and Shelby D. Hunt (1978), "The Effectiveness of Personal Selling Over Advertising: An Attributional Analysis," Proceedings, 1978 Educators Conference, Chicago: American Marketing Association.
  • Smith, Robert E. and Shelby D. Hunt (1978), "Attributional Processes and Effects in Promotional Situations," Journal of Consumer Research, 5 (3):149-58.
  • Hunt, Shelby D., Richard Sparkman and James B. Wilcox (1982), "The Pretest in Survey Research: Issues and Preliminary Findings," Journal of Marketing Research, XIX (May): 269-73.
  • Houston, Michael J. and Shelby D. Hunt (1983), "The BBA-MBA Combination: Peirson, Gordon and Howell Revisited," Journal of Marketing Education, 5 (Spring): 2-10.
  • Muncy, James B. and Shelby D. Hunt (1983), "Consumer Involvement: Definitional Issues and Research Directions," Advances in Consumer Research, XI, Thomas C. Kinnear, ed., Chicago: Association for Consumer Research.
  • Hunt, Shelby D., Lawrence B. Chonko and Van R. Wood (1985), "Organizational Commitment and Marketing," Journal of Marketing, 49 (Winter): 112-24.
  • Hunt, Shelby D., Lawrence B. Chonko and Van R. Wood (1986), "Marketing Education and Marketing Success: Are They Related?" Journal of Marketing Education, 8 (8), (Summer): 2-13.
  • Hunt, Shelby D. and Paul Surgi Speck (1986), "Specialization and the MBA: Is the Broad MBA Passe?" California Management Review, XXVII (3), (Spring): 159-75.
  • Hunt, Shelby D., Lawrence B. Chonko and Van R. Wood (1987), "Advertising Education and Successful Advertising Careers: Are They Related?" Journal of Advertising Research, April/May: 43-51.
  • Yilmaz, Cengiz and Shelby D. Hunt (2001), "Salesperson Cooperation: The Influence of Relational, Task, Organizational, and Personal Factors." Journal of the Academy of Marketing Science  29(4): 335-357.
  • Hunt, Shelby. D. and Sreedhar Madhavaram (2006), "Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation." Journal of Marketing Education 28 (2): 93-105. 

Awards and Honors

  • On Jan. 1, 2014 there were over 31,000 google scholar citations to Hunt's work and an "h-index" greater than 60.  (See profile open to the public at "Shelby D. Hunt - Google Scholar Citations.")
  • 2013 Journal of Business and Industrial Marketing “Outstanding Paper Award” for Hunt, Shelby D. and Sreedhar Madhavaram (2012), “Managerial Action and Resource-Advantage Theory: Conceptual Frameworks Emanating from a Positive Theory of Competition.”
  • 2011 Journal of the Academy of Marketing Science Sheth Foundation Award for Best Paper, "Sustainable Marketing, Equity, and Economic Growth: A Resource-Advantage, Economic Freedom Approach."
  • In 2011, Sage Publications published the ten-volume set: Legends in Marketing: Shelby D. Hunt. The volumes include 132 of Hunt’s articles, 41 commentaries on his work by distinguished scholars, and interviews of Hunt by each volume’s editor.
  • Honored as the first "Distinguished Fellow" by the International Society of Franchising in 2011
  • Recipient of the 2011 Marketing Management Association "Innovative Marketing Award"
  • Identified as one of the 250 most “highly cited” economics and business researchers in the world (Thomson-ISI, 2003)
  • “The Commitment-Trust Theory of Relationship Marketing” (J. Marketing, 1994, with Robert M. Morgan) has been identified as the most frequently cited article (for 1993-2003) in the economics-business literature (Thomson-ISI, 2003).
  • 2004 Sheth Foundation/Journalof Marketing Award, which recognizes the 1995 “Comparative Advantage Theory of Competition” JM article, with Robert M. Morgan, for its “long term contributions to the field of marketing and marketing theory.”
  • Identified as the scholar having the highest number of citations per year, per article in JM, JMR, and JCR (see Helm, et al. “Citation Frequency of Research” in 2003 AMA Educators’ Summer Proceedings).
  • Society for Marketing Advances/Elsevier Science Distinguished Scholar Award, (2002).
  • Identified as one of the two top researchers in terms of major journal articles (1985-1999) by Bakir, et al. (2000), “Publications in Major Marketing Journals,” JME, 22(2): 99-107
  • Journal of Marketing, Harold H. Maynard Award for best theory article (1976, 1983, 1995).
  • 2000 Journal of Business Research/Elsevier Science Award for “Exceptional Quality and High Scholarly Impact” for Chonko, L.B. and S.D. Hunt (1985), “Ethics and Marketing Management,” JBR, 13 (Aug.): 339-59.
  • Texas Tech University President's Excellence in Teaching Award, (1993)
  • American Marketing Association/Richard D. Irwin Distinguished Marketing Educators Award (1992)
  • Best Article award from the Journal of Macromarketing (1991).
  • Outstanding Marketing Educator Award, The Academy of Marketing Science (1987).
  • Paul D. Converse Award from the American Marketing Association for contributions to theory and science in marketing (1986)
  • "Outstanding Article of 1983" award by the Journal of Marketing Education
  • University of Wisconsin Amoco Distinguished teaching Award, (1977)

Contact

Rawls College of Business