Ph.D. Student - Marketing
Education: B.A. in History, Haverford College
Area of Expertise: Consumer behavior (emotions, attitudes, the self); neuromarketing
Office Hours: By Appointment
Room Number: RCoBA W333
About AdamI am a Ph.D. student in the Area of Marketing at the Rawls College of Business Administration.
My research focuses on humor, emotion, and neuromarketing. Previously, I have looked at the relationship between humor and risk, as well as the different humor styles and how they influence social relationships. Currently, I am examining satisfaction and consumer complaining behavior.
Cann, A., & Cann, A. T. (2014). Marriage and Couples. In S. Attardo (Ed.), Encyclopedia of Humor: A Social History. Thousand Oaks, CA: Sage.
- The relationship between satisfaction and dissatisfaction
- Complaining behavior, expressive disclosure, and consumer health