Texas Tech University

Adam Cann

Ph.D. Student
Marketing

Email: adam.cann@ttu.edu

Phone: 806-834-0126

Education: B.A. in History, Haverford College

Area of Expertise:
Consumer behavior (emotions, attitudes, the self); neuromarketing

Office Hours: By Appointment

Room Number:  RCoBA W333

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Adam Cann

About Adam

I am a Ph.D. student in the Area of Marketing at the Rawls College of Business Administration.

My research focuses on humor, emotion, and neuromarketing. Previously, I have looked at the relationship between humor and risk, as well as the different humor styles and how they influence social relationships. Currently, I am examining satisfaction and consumer complaining behavior.

Recent Publications

Cann, A., & Cann, A. T. (2014). Marriage and Couples. In S. Attardo (Ed.), Encyclopedia of Humor: A Social History. Thousand Oaks, CA: Sage.

Current Projects

  • The relationship between satisfaction and dissatisfaction
  • Complaining behavior, expressive disclosure, and consumer health