Texas Tech University

Kiran Pedada

Ph.D. Candidate
Marketing

Email: kiran.pedada@ttu.edu

Phone: 806.742.3188

Office Hours: By Appointment

Room Number: 
W354

Education:
Ph.D. Program in Business Administration (Major:Marketing), Texas Tech University (Expected: 2018); B.Tech., Jawaharlal Nehru Technological University (2004)

Area of Expertise:
 Marketing Strategy, Marketing in Emerging Markets, International Strategic Alliances, International Marketing, B2B Marketing, Retailing and Private Label Strategy

Website: www.kiranpedada.com

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Kiran Pedada

About Kiran

Kiran Pedada is a PhD candidate in the area of Marketing at Rawls College of Business at Texas Tech University. He is interested in examining issues in marketing strategy and he focuses on two streams of research. His first stream of research is in international marketing strategy with a focus on emerging markets and his second stream of research is in retailing strategy. He has presented and published research papers at ISMS Marketing Science Conference, AMA Winter Educators Conference, AMA Summer Educators Conference, Yale China India Insights Conference, Marketing Science Institute, and others. He has received 2017 Helen DeVitt Jones Excellence in Graduate Teaching Award, 2017 Outstanding Contributions to Teaching as a Doctoral Student Award, and 2016 Outstanding Contributions to Research as a Doctoral Student Award from Texas Tech University. He has been a Fellow at 2017 ISMS Marketing Science Doctoral Consortium, 2016 ISBM PhD Camp and 2015 ISMS Marketing Science Doctoral Consortium.

Before joining Texas Tech, he was Consultant at the Centre for Teaching, Learning, and Case Development at the Indian School of Business (ISB), Hyderabad. Kiran helped ISB in the AACSB accreditation process. He was also a Visiting Faculty at Narsee Monjee Institute of Management Studies (NMIMS) and Symbiosis Institute of Business Management (SIBM). He has rich experience in the areas of strategy consulting, corporate strategy, teaching, and academic research. He has worked with Mott MacDonald India in its Marketing & Strategy consulting practice. Additionally, he has provided consulting services at several Indian and international organizations in the areas of market research, entry strategy formulation, corporate planning, and opportunity scanning. He mentored the winning teams in the prestigious Global Social Venture Competition (GSVC), organized by Haas School of Business, University of California, Berkeley. His mentee teams won the competition consecutively for 2 years - 2012 and 2013. He was also Asia Finalist of GSVC in 2010.

Publications

  • Hanson, Nicole and Pedada, Kiran (2014), “The Future of Marketing in a Multi-channel and Multi-screen World," Marketing Science Institute Report No.14-302, Cambridge, MA: Marketing Science Institute.
  • Pedada, Kiran and Krishnan, Kutti (2010), “Marketing in Emerging Economies: The Indian Experience," Marketing Science Institute Report No. 10-305, Cambridge, MA: Marketing Science Institute.

Current Research

  • Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass, “The effects of International Marketing Joint Venture Dissolutions in Emerging Markets on Shareholder Value,” Working paper. Under peer-review for submission to the Journal of Marketing
  • Pedada, Kiran, Venkatesh Shankar, and Mayukh Dass, “Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets,” Data collection and analysis completed. Writing phase. Target journal: Journal of Marketing Research
  • Pedada, Kiran, Mayukh Dass, Srinivas Reddy, "The Role of Marketing in Emerging Market Firm Acquisitions in Developed Markets," Data collection in progress. Target journal: Journal of Marketing Research
  • Pedada, Kiran, S. Arunachalam, and Mayukh Dass, “A Theoretical Framework of International Joint Venture Formations and Dissolutions in Emerging Markets,” Data collection completed, data analysis phase. Target Journal: Journal of Marketing
  • Pedada, Kiran, Mark Ratchford, Mayukh Dass, “A Brand Equity Study of International Joint Venture Formations and Dissolutions," Data collection completed, data analysis phase. Target Journal: Journal of Marketing Research
  • Pedada, Kiran, and Dennis Arnett, “Private Label Brands and Supplier-Retailer Relationships - Understanding the Cooperative/ Competitive Setting," Conceptual paper. Writing phase. Target Journal: Journal of the Academy of Marketing Science

Awards and Honors

Research

  • 2017 ISMS Doctoral Consortium Fellow, University of Southern California
  • 2017 3rd Annual AMS Doctoral Consortium Fellow
  • 2016 ISBM PhD Camp Fellow, Emory University
  • 2016 Outstanding Contributions to Research as a Doctoral Student Award, Texas Tech University
  • 2016-17 The CH Foundation Scholarship, Texas Tech University
  • 2015-16 Rawls Graduate Scholarship, Texas Tech University
  • 2015 ISMS Doctoral Consortium Fellow, Johns Hopkins University
  • 2015 Travel Award for Yale China India Insights Conference, Yale University
  • 2014-15 Hunt Scholarship, Texas Tech University

Teaching

  • 2017 TTU Helen DeVitt Jones Excellence in Graduate Teaching Award (University-wide Award)
  • 2017 Outstanding Contributions to Teaching as a Doctoral Student Award, Texas Tech University
  • 2013 Best Faculty Feedback (PGDM 2012-13), Narsee Monjee Institute of Management Studies