Office Hours: By Appointment
Area of Interest: Consumer Behavior
About MeI'm a second year Marketing PhD student. My research area lies in Consumer Culture, Person-Object Interaction, Consumption Related Emotions and Family Decision Making. Before joining Tech, I worked for 5 years in Sales & Marketing Department of Mother Dairy, a leading milk brand in India. I hold a MBA degree in Marketing and an Engineering degree in Information Technology. My academic life and corporate exposure provides an interesting blend of technical skills and experience needed for my research career.
My teaching interests include Consumer Behavior, with special emphasis on Cultural Marketing. In my free time I like to create fiction stories. I've published four fiction books till date that are currently available in leading online book stores including Amazon and Barnes & Nobles.