Texas Tech University

Be a Part of Hub City Fest

What is Hub City Fest?

Taking place during the first week of classes, the Hub City Fest is designed to help new and current students learn about all the Hub City has to offer! At the HCF, businesses, non-profits and student organizations can share their message and make connections with their newest potential customers.

This is a great time to share resources, recruit participants and volunteers, and to be a part of the Texas Tech University campus. At similar events, exhibitors hand out samples, create interactive booths, and sponsor raffles or giveaways!

Take advantage of the one-of-a-kind opportunity to connect with Texas Tech students!

The Attendees

New Students

Texas Tech expects more than 8,500 new students in the Fall 2018. Last Fall, Texas Tech had an enrollment of over 36,000 students. Similar recent events have had over 2,000 student attendees.

New to the Lubbock Area

90% of incoming Texas Tech students are from more than 70 miles outside of Lubbock. The vast majority of these students needed information about Lubbock businesses and the community as a whole.


Successful Hub City Fest Exhibitors will consider:

  • Creating an interactive booth
  • Providing samples of their product
  • Distributing coupons for future sales
  • Hosting a raffle or product giveaways

Proposed changes for 2018

  • Vendors will be allowed to sell products when donating 5% of proceeds to the event
  • Earlier date
  • New location
  • New booth size options

Check back soon for more information.


What Previous Vendors Said:

"Easily the best thing we did to reach new students in all of 2017!"

"It is definitely worth going to. A lot of these students had never heard of our brand but were eager to try it and there were some who grew up around our brand and were ecstatic that we had locations here. The event was fun and good-spirited. It went quite well."

"Excellent experience! I have already seen a return on the coupons given out and new clientele."



Businesses $250 3 Parking Spaces
Approximately 27' wide X 15' deep
Businesses $100 1 Parking Space
Approximately 9' wide X 15' deep
Non-Profits & Student Organizations $100 Up to 3 Parking Spaces
Approximately 27' wide X 15' deep


Steps to Participate

  1. Return signed Contract (Coming Soon!)
  2. Submit Payment
  3. Review Exhibitor Manual (Coming Soon!)
  4. Attend Hub City Fest!


For more information and to reserve your booth, email studentengagement@ttu.edu or call 806-742-2993.