TTU Home Student Union & ActivitiesStrategic Plan FY 2010

Strategic Plan FY 2010

Mission Statement

Student Union & Activities promotes student success by offering a variety of programs, activities, services, and facilities that, when taken together, represent a well-considered plan for the development of community at Texas Tech University.

Vision Statement

The Student Union is the community center of the Texas Tech University campus. It provides an environment for relaxation, social interaction, education and exchange of thoughts. It serves Tech students, staff, faculty, alumni and the greater Lubbock community. Student Activities complements the University’s academic programs. It enhances the overall educational experiences of students through development of, exposure to, and participation in social, cultural, multicultural, intellectual, recreational, traditional, community service, and campus governance programs.

The Student Union & Activities will provide:

Student Union & Activities is committed to the values of

In addition, we support the value statements outlined by our professional organizations:

Student Union & Activities Intended Learning Outcomes



Strategic Priority: Invest in the People of Texas Tech University

Goal 1: Access and Diversity: Recruit, retain and graduate a larger, more academically prepared, and more diverse student body.

Objective 1.1
Assist the University in the recruitment goal of reaching 40,000 students by 2020

Benchmark: Recruit

  1. Develop and present Red Raider Orientation and Welcome Week programs.
  2. Develop a comprehensive Student Activities program that engages prospective students.
  3. Identify & report department student employment, and volunteer positions.
  4. Provide an exceptional multipurpose facility that engages prospective student and their parents during campus visits.
  5. Collaborate with other Student Affairs and Enrollment Management Departments in recruitment efforts.
  6. Stay current with competitors programs, technology, equipment and facility offerings.


Objective 1.2
Assist the University in the retention efforts geared towards of Texas Tech University students.

Benchmark:  Retain

  1. Identify & report student employment and volunteer positions
  2. Track SU&A student leader and student employee retention.
  3. Provide programs and services that engage the current TTU students.
  4. Reevaluate programs and services with input from student leadership and the advisory board.


Objectives 1.3
Assist Texas Tech University Students graduate.

Benchmark:  Graduation rates

  1. Provide rooms for study session and finals week.
  2. Student Activities programs enhance and complement the academic environment.
  3. Provide student employment opportunities which provides financial support.
  4. Provide scholarships for students through continued endowments.


Goal 2: Human Resources and Infrastructure: Increase and use resources to recruit and retain quality staff to support an optimal work environment.

Objective 2.1
Ensure staff are annually evaluated and provided with needed resources.

Benchmark: Human Resources & Facility Infrastructure

  1. Complete 100% of performance evaluations for staff annually.
  2. Make Fiscal Year budget available for staff review.
  3. Report facility renovations, maintenance and quality improvements
  4. Develop a furniture and equipment replacement plan and schedule.


Objective 2.2
Ensure Student Union & Activities is financially compliant.

Benchmark: Financial Infrastructure

  1. Review Student Union Fee annually with the assistance of the Fee Advisory Board.
  2. Discuss commonalities and current practices in the Big12 Union Directors Meeting
  3. Self assess critical auditing practices with the Student Union & Activities department.
  4. Annually review and update when appropriate contracts, MOUS, the Retail Space agreements, etc.



Goal 3: Undergraduate, Graduate and Professional Teaching and Learning: Enhance the undergraduate, graduate and professional student learning experience by implementing recognized standards in all department, facilities, programs and services.


Objective 3.1
Provide Student Learning opportunities that will enhance the academic mission.

Benchmark: Student Employment Opportunities

  1. Identify learning outcomes and objectives within the department
  2. Provide training opportunities
  3. Provide real life work experiences


Benchmark: Student Leadership Opportunities

  1. Provide 20-25 new student leadership opportunities annually.
  2. Conduct pre/post assessment of student leadership skills.
  3. Conduct comparative analysis of programming board and student leadership opportunities within the Big 12 and NACA Central Region.


Benchmark Student Organizations

  1. Maintain or grow student organizations.
  2. Assess needs of student organizations and their leaders through workshops and trainings.
  3. Provide registration meetings in order to educate student organizations about their rights and responsibilities under the Code of Student Conduct.
  4. Recruit and retain quality advisors for student organizations.


Goal 4: Engagement: Provide outreach opportunities that contribute to student learning and benefit the local and campus communities.

Objective 4.1
Provide opportunities for student and staff professional development at local, regional and national conferences

Benchmarks Community Engagement

  1. Encourage students and staff to take active roles in local, regional and national organizations.
  2. Identify resources to support involvement.
  3. Present and share Texas Tech successes at these professional development opportunities. 


Goal 5: Partnerships: Build strategic partnerships and alliances with the local and campus community including K-12, community colleges, and universities.

Objective 5.1
Increase partnership with local community

Benchmark: Collaborations

  1. Provide meeting room and facility space for local community .
  2. Provide partnership opportunities with local business on Homecoming and Programming Board events.
  3. Partner with Chamber of Commerce and Lubbock Visitors Bureau to promote local community
  4. Partner with community agencies to provide town and gown opportunities.


Objective 5.2
Increase partnership with campus community

Benchmark: Strategic partnership and alliances

  1. Provide opportunities for co-sponsorships and collaborations with programming board events.
  2. Encourage use of facilities by external departments and organizations.
  3. Provide a Campus Information Center.