Texas Tech University

Mission, Vision, & Purpose


As approved by the Texas Tech University Board of Regents on May 14, 2010, the mission of Texas Tech University is as follows: As a public research university, Texas Tech advances knowledge through innovative and creative teaching, research, and scholarship. The university is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. The university is committed to enhancing the cultural and economic development of the state, nation, and world.


Texas Tech is a great public research university where students succeed, knowledge is advanced, and global engagement is championed.


Texas Tech University is committed to the values of mutual respect; cooperation and communication; creativity and innovation; community service and leadership; pursuit of excellence; public accountability; and diversity.

Strategic Plan

The strategic plan for Texas Tech University is managed by the Office of Planning & Assessment on behalf of the President's Office. Learn more by visiting the University Strategic Plan web site located at www.ttu.edu/stratplan. Texas Tech's Strategic Plan thoughtfully provides the creative and compelling ideal to which we aspire. Moreover, it specifically guides the efforts of our divisions, areas, departments, and other organizational units to help us effectively accomplish the higher purpose while maximizing our efficiency, transparency, accountability, and momentum.


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