United Spirit Arena

Strategic Plan

Updated September 24, 2008

MISSON STATEMENT

The United Spirit Arena promotes each student’s learning experience by providing entertainment, athletic, and educational opportunities. The arena will serve the Texas Tech Community, the City of Lubbock, and the region as a multi-purpose venue.

VISION STATEMENT

The United Spirit Arena will be a leader in advancing the Texas Tech collegiate experience on the local, state and national stage. The arena seeks to enrich the personal development of all students though creating exemplarily activities, developing state-of-the-art-facilities, implementing dynamic programs, and supporting quality services.

UNITED SPIRIT ARENA VALUES

Students and their contribution to the success of our operation; Community environment and support; Diversity in event planning; Diversity of staff and clientele; Strength and support of Division of Student Affairs; University administration and campus resources; Continuing education; Professional organizations and industry resources; Security of the facility and the inherent safety of its tenants, staff, and guests; Teamwork and collaboration; Communication; The Service Plus Philosophy; Meeting the entertainment needs of our campus and community; Customers and clientele (coaches, teams, community, promoters, Tech community); Efficiency and effectiveness; Impact on Texas Tech and the community

LEARNING OUTCOMES

The United Spirit Arena has identified the following Learning Outcomes as relevant and identifiable to programs and activities within the department

• Effective Communication
• Leadership Development
• Intellectual Growth
• Meaningful Interpersonal Relationships

GOALS, BENCHMARKS, OBJECTIVES AND STRATEGIES

Strategic Priority: Invest in the people of Texas Tech University

Goal 1- Access and Diversity: Recruit, retain, and graduate a larger, more academically prepared, and more diverse student body.

            Benchmarks:

1.      Increase the number of tours for prospective students and their families by 10 %

2.      Host a larger variety of shows for various demographic groups

3.      Increase the number of special events hosted for student groups and the community

Objective 1.1- Create a tour program and work with other campus departments in implementing program.

            Strategies:

·         The arena will give a minimum of 8 tours to groups consisting of at least 3 people each for each semester to potential students and their families

·         Work with other campus departments such as admissions to collaborate on potential tour groups

Objective1.2- Increase amount of diversity of shows and programs hosted at arena.

            Strategies:

·         Work with promoters, tour managers, and other special event representatives to contract shows for various demographic groups

·         Prepare document representing the types of demographics that are served in Lubbock and the surrounding areas

Objective 1.3- Work more closely with other campus departments who work with student groups.

            Strategies:

·         Determine most common type of special event hosted by student groups

·         Work with new student organizations to establish positive working relationship

·         Work with recruiting organizations to maintain relationships for repeat business

Goal 2- Human Resources and Infrastructure: Expand professional development opportunities to all full time staff members.

            Benchmarks:

1.      Identify and report professional achievements within past year

2.      Identify and report staff development opportunities given to all employees within past year.

3.      Identify and report all training opportunities that have been presented to employees within past year.

4.      Promote and encourage continuing education for departmental employees.

Objective 2.1- Review all employees’ professional achievements

                        Strategies:

·         Each staff meeting will include a time period to recognize professional achievements by staff members

·         The achievements will be recognized and documented and will then be placed in employees file

Objective 2.2- Review all staff development opportunities that were presented to staff members.

                        Strategies:

·         Each staff member will identify a professional development opportunity

·         Each staff member will participate in at least one professional development opportunity per year

·         After staff members have registered and completed the opportunity presented to them they will be required to write a report in the experience

Objective 2.3- Review all training opportunities presented to staff members.

                        Strategies:

·         Each staff member will be given the opportunity for additional training as needed for a job specific skill

·         There will be a copy of the certificate placed in employees file for all training completed

Objective 2.4- Support continuing education for all employees.

                        Strategies:

·         Maintain flexible work schedule to allow employees to participate in courses

·         Educate employees on campus resources, scholarship opportunities, and academic support

Strategic Priority: Enrich the educational experience

Goal 3- Undergraduate, Graduate and Professional Teaching and Learning: The United Spirit Arena will contribute to student leaning experiences.

            Benchmarks:

1.      Report contributions of student learning in the areas of internship program

2.      Report contributions of student learning in the areas of instructional support and partnering

3.      Report contributions of student learning in areas of guest lectures

Objective 3.1- Maintain, market, and report on internship program hosted by arena.

Strategies:

·         Create tracking mechanism to record number and type of educational enrichment experiences for internships

·         Measure and record outcomes from internship program

·         Market internship program to campus community

·         Develop tracking form to record number and type of promotional outreaches

Objective 3.2- Review all internship participants learning in the area of instructional support and partnering.

                        Strategies:

·         Create tracking form to record number and type of educational enrichment experiences for instructional support and partnering

·         Record number and type of educational enrichment experiences for instructional support and partnering

·         Encourage staff to reach out to opportunities of instructional support and partnering

Objective 3.3- Review all guest lectures opportunities.

                        Strategies:

·         Create tracking form to record number and type of educational enrichment experiences for guest lectures

·         Record number and type of educational enrichment experiences for guest lectures

·         Encourage all staff to reach out to opportunities of guest lectures

Goal 4- Engagement: Staff will foster skill development and teach facility operation and management skills

            Benchmarks:

1.      Indentify and report student employment activities

2.      Identify and report student training activities

Objective 4.1- Review student employment activities with past year.

                        Strategies:

·         Recruit and retain diverse staff

·         Develop document to track number of new student staff and veteran student staff on payroll

·         Develop document to track all post graduate jobs from students for future recruitment

Objective 4.2- Review all student training opportunities that were presented.

·         Strategies:

·         Review and enhance current method of delivering training

·         Develop training assessment tool

·         Provide additional opportunities for training

·         Establish new student AV crews

Goal 5- Engagement: Provide a safe, current, and updated facility for all patrons.

                        Benchmarks:

1.      Review and continue to update the long range plan of facility  needs

2.      Review and continue to update the long range maintenance plan

Objective 5.1- Review and consider facility needs that will keep patrons satisfied.

                        Strategies:

·         Meet with primary users

·         Develop a list of needs

·         Access current facility and changes that are needed

Objective 5.2- Maintain long range maintenance plan

                        Strategies:

·         Meet with representatives of physical plant on a regular basis to ensure preventative maintenance program is operating effectively

·         Continue to update the forecast life expectancy for current equipment

·         Continue to review replacement schedule and costs associated with the schedule

Strategic Priority: Strengthen Partnerships

Goal 6- Partnerships: Expand client and customer feedback to optimize service and guest satisfaction.

            Benchmarks:

1.      Identify and evaluate basketball and volleyball game service and amenity experiences

2.      Identify and evaluate meeting facility client and amenity experiences

3.      Identify and evaluate suite holder service and amenity experiences

Objective 6.1- Review basketball and volleyball game service.

                        Strategies:

·         Develop mystery shopper survey form to evaluate various points of service during games

·         Develop shopper base for evaluating service point’s according to form

·         Determine events and invite shoppers to score facility and services in designated categories

·         Evaluate results and implement findings into plans for improvement and for staff recognitions

Objective 6.2- Review meeting facility client experiences.

                        Strategies:

·         Develop conference facility survey for client feedback on facility, service, and catering

·         Issue surveys with each meeting facility invoice

·         Evaluate survey results and implement findings into plans for improvement or modification

Objective 6.3- Review suite holder service and experiences.

                        Strategies:

·         Develop survey for suite holder feedback and suite/facility amenities, service, and catering

·         Issue surveys post-season to suite holders requesting feedback in these areas

·         Evaluate survey results and implement findings into plans for improvement or medication