Texas Tech


research • scholarship • creative activity

Fall 2012

Marketing Your Library

Alumnae keep the library relevant with book on marketing tips and tools.

by Lisa DuBois Low

Marketing Your Library: Tips and Tools That Work

How do you keep the library relevant in the digital age? Just ask these two Texas Tech alumnae.

Two talented Red Raiders recently had their work featured in a publication intended to showcase examples of successful marketing for public and academic libraries.

Kaley Daniel (’02, public relations, College of Mass Communications; ’06 MBA, Rawls College of Business) and Kimberly Vardeman (‘04, dual major in Spanish and geography, College of Arts & Sciences) contributed to “Marketing Your Library: Tips and Tools That Work” recently published by McFarland & Company, Inc.

The two shared their success in developing and marketing the Library Services Fair. This event is held twice a year to promote nontraditional services the library provides such as iPods, digital cameras and lighting kits, and state-of-the-art animation studio to students, faculty and staff.

“We wanted to share creative marketing strategies that libraries everywhere can emulate,” said Daniel.


Kaley Daniel and Kimberly Vardeman

About the Authors

Kimberly Vardeman (left) is an assistant/reference librarian and Kaley Daniel (right) serves as the director of communications and marketing for the Texas Tech University Libraries. Photo by Daniel Hernandez.



Lisa DuBois Low is Director of Multimedia & Communications for the Texas Tech Alumni Association.

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Nov 24, 2015