Annual Denim Day

denim day Sexual Assault Awareness Month (SAAM)

Across the Texas Tech University Campus multiple organizations, departments and centers conduct academic discussions raising public awareness about sexual violence and the need to educate communities and individuals on how to prevent sexual violence. Each day, people witness a continuum of behaviors that range from being respectful and safe, to sexually abusive and violence. By working together we can highlight sexual violence as a major issue in our communities and reinforce the need for prevention efforts.

  • April 29 | Annual Denim Day

    History - What is Denim Day?

    In 1998, an Italian Supreme Court decision overturned a rape conviction because the victim wore jeans, reasoning she must have helped her attacker remove them. Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day in LA was born. The first Denim Day in LA was in April 1999, and has continued every year since.

    Wearing jeans on this day has become an international symbol of protest against erroneous assumptions about rape. Read more...
  • Topics discussed at the forum:

    Part 1: Overview of Denim Day, Italian court case, Denim Day movement
    Part 2: Rape Culture, Rape Myths, Current Media Cases and Social Media Impact
    Part 3: Learned Masculinity and Femininity Behavior Giving Rise to Rape Culture
    Part 4: Bystander Responsibility (How are bystanders implicated?, How do we empower bystanders to make change?)
  • Wear Your Jeans in Support!

    + Send a message to survivors that you support them in their healing!
    + Commit to become more educated about sexual assault!
    + Break the silence surrounding sexual violence!
denim day

For more information on the history of Denim Day click here...

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