Texas Tech University

Annual Denim Day

denim daySexual Assault Awareness Month (SAAM)

Across the Texas Tech University Campus multiple organizations, departments and centers conduct academic discussions raising public awareness about sexual violence and the need to educate communities and individuals on how to prevent sexual violence. Each day, people witness a continuum of behaviors that range from being respectful and safe, to sexually abusive and violent. By working together we can highlight sexual violence as a major issue in our communities and reinforce the need for prevention efforts.

  • History - What is Denim Day?

    In 1998, an Italian Supreme Court decision overturned a rape conviction because the victim wore jeans, reasoning she must have helped her attacker remove them. Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day in LA was born. The first Denim Day in LA was in April 1999, and has continued every year since.

    Wearing jeans on this day has become an international symbol of protest against erroneous assumptions about rape. Read more...

  • Wear Your Jeans in Support!

    + Send a message to survivors that you support them in their healing!
    + Commit to become more educated about sexual assault!
    + Break the silence surrounding sexual violence!

  • What is happening on your campus?

April 26 | Take Back the Night| 7:30 p.m. - 9:30 p.m. | Memorial Circle
 

Make a Statement in Your Office

Join us and other departments across campus to encourage your co-workers to wear jeans with a purpose.

How to host an event in your office? Don your favorite pair of jeans to increase awareness and promote an end to victim-blaming! Encourage your members to participate in International Denim Day to take a stand against sexual violence and victim blaming. Employees of the participating organization can decide to donate money to wear jeans on April 26, and their donations could go to local organizations that provide support for survivors of sexual violence. Visit the Denim Day web site for details on media, including a social media toolkit.

To receive Denim Day materials for your office visit the Denim Day, web site; http://denimdayinfo.org

Each day, people witness a continuum of behaviors that range from being respectful and safe, to using language that is pervasive and normalized due to societal attitudes about gender and sexuality. By working together we can highlight sexual violence as a major issue in our communities and reinforce the need for prevention efforts.

Post your pictures online using the hashtag #TTUSAAM

Contact

Women's Studies Program