Center for AgriScience Communications at Texas Tech
The Center for Agriscience Communications was established at Texas Tech University in 1990 with the purpose of enhancing the transfer of agricultural information to agricultural and non-agricultural audiences throughout the West Texas region. In 2014, the program expanded to further meet the service related needs of the area.
CATT has the following objectives:
- Train agricultural scientists in various forms of communications: interpersonal, media, online, and others.
- Enhance students' communications skills through Picador Creative, a communications service center, and other endeavors.
- Conduct research in effective science communications, involving message testing, message presentation, risk and crisis communications, and public opinion.
The following projects were developed through the CATT Lab:
- Harvesting the Power of Farm Broadcasting Curriculum
- Picador Creative
- Texas Alliance for Water Conservation