Texas Tech University

Davis College Brings West Texas Prime to Music City for CattleCon

Brooke Swaffield | January 28, 2026

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Texas Tech Davis College of Agricultural Sciences & Natural Resources will be attending its fifth consecutive year as an exhibitor at the National Cattleman’s Beef Association (NCBA) Cattle Industry Convention (CattleCon) in Nashville, Tennessee. 

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The convention, which runs Feb. 3-5, gives ranchers, researchers and cattle producers an opportunity to network and discuss education, business and advocacy within the cattle industry. The Davis College booth will be represented by the Davis College Development Team, Department of Animal and Food Sciences, the Ranch Management Program, as well as the Ranching Heritage Center.  

Clint Krehbiel, dean of Davis College, invites all Davis College friends and supporters to visit booth 767 to learn about the ongoing initiatives and opportunities the college has to offer, specifically the In Pursuit of Prime campaign.  

“Whether you are a Davis College alumnus, supporter, prospective student, or stakeholder in the cattle industry, stop by our booth to learn how our ongoing efforts within the In Pursuit of Prime campaign are shaping the next generation of leaders and strengthening the future of the cattle industry,” Krehbiel said. 

As the college continues its In Pursuit of Prime efforts, Krehbiel is eager to share the vision and momentum driving Davis College forward in the path of excellence. 

Davis College looks forward to reconnecting with new and old friends, supporters and industry stakeholders while in Nashville. Be sure to stop by the booth 767 to visit with the Davis College Development team, Department of Animal and Food Sciences, the Ranch Management Program, as well as the National Ranching Heritage Center. 

CONTACT: Clint Krehbiel, Dean, Davis College of Agricultural Sciences & Natural Resources, Texas Tech University at (806) 742-2808 or Clint.Krehbiel@ttu.edu 

0128NM26 / Editor’s Note: For more information about CattleCon, please visit the convention website