Do Good! Do Graphic Design!
The Bachelor of Fine Arts in art with a specialization in Graphic Design addresses
problem-seeking and problem-solving skills. The curriculum stresses the importance
of conceptual development, design history, theory, and the integration of form and
information for the purpose of effective communication. Emphasis is placed on social
responsibility and civic engagement and the role of the designer in society. Students
are exposed to a full range of topics such as branding, identity design, publication,
professional practices, web and interaction design.
Lubbock is a unique place to make art and is positioned within a growing artistic community offering a multitude of opportunities. Guest speakers, internships, freelance experiences and strong alumni connections enhance program offerings and prepare students for careers in the professional field or to pursue a graduate degree.
Students and alumni have received awards in prestigious competitions at both the national and international level. Alumni work has been featured in publications such as How, CMYK, Hi-Fructose, Billboard Magazine, AdWeek, Adobe Create, and The Washington Post.
Alumni hold important positions in design firms, advertising agencies and in-house design studios throughout the country with graduates working both past and present at: Nike (Portland, OR); H-E-B (San Antonio, TX); Old Navy (San Francisco, CA); Fossil (Dallas, TX); SW Airlines (Dallas, TX); Tracy Locke (Dallas, TX); M.A.C. Cosmetics (Dallas, TX); Dwell Magazine (New York, NY); JC Penney (Dallas, TX); The New York Times Magazine (New York, NY); Texas Monthly (Austin, TX); Wired Magazine (San Francisco, CA); AT&T (Dallas, TX); Paul Mitchell (Los Angeles, CA); and IBM (Dallas, TX).
Possible Employment Opportunities include: Design Studios/Firms, Advertising Agencies, In-House Corporate Design studios, and Businesses, Publishing Companies, Magazines, Television and Film studios, Social Media/Marketing firms, Web Design/Interactive Design studios, and Non-Profit Organizations.
Common Job Titles include: Graphic Designer, Visual Communication Designer, U/UX Designer, Art Director, Freelance Designer, Web Designer, and Visual Content Manager.