Texas Tech University

Course Descriptions and Prerequisites

Area of Emphasis

ART 2388: Graphic Design Process

Prerequisites: ART 1303 and 1302 or by permission of instructor

This course will offer an introductory look at the professional field of graphic design. Basic concepts of effective visual communication and the creative process will be explored in a variety of contexts. Those interested in becoming a graphic design major will prepare application materials for program acceptance.

ART 3385: Computer Design Methods I

Prerequisite: ART 2388 (with program acceptance), or by permission of instructor

Technical aspects of digital imaging. Stresses use of digital peripherals to capture and construct images, vector drawing, file integration, and digital production.

ART 4359: Graphic Design History (lecture)

Prerequisite: ART 2388 (with program acceptance) or by permission of instructor

Examination of the evolution of the graphic arts. Discusses design innovators as well as styles and movements. Emphasis placed on the 20th century.

ART 3386: Computer Design Methods II

Prerequisite: ART 3385 and 4359, or by permission of instructor

Technical aspects of page layout, file integration, and digital production will be introduced, including digital peripherals.

ART 3381: Typography

Prerequisites: ART 3385 and 4359, or by permission of instructor

Theoretical and practical survey of visual typography. typographic fundamentals, historical contexts, visual organization, meaning, and expressive qualities of type as visual form and visible language.

ART 3382: Symbols

Prerequisites: ART 3385 and 4359, or by permission of instructor

Exploration of symbols in graphic design communication. Meaning, concept development, process, research, and problem solving are emphasized, including appropriateness and responsibility to communicate effectively.

ART 3384: Visual Systems

Prerequisites: ART 3386, 3382, and 3381

Development of integrated design systems and their systematic application of visual continuity. Emphasis on concept and the relationship between content and form.

ART 4360: Advanced Visual Systems

Prerequisites: ART 3384 and 4357

Development of integrated cross media design systems with emphasis on design thinking, branding, UX/UI, and other evolving areas of design.

 ART 4357 Web Media

Prerequisites: ART 3386, 3382, and 3381

Fundamentals of website design and authoring tools applied to information structure, project work flow, functionality, and interface experience related to the professional field of graphic design.

ART 4380: Publication Design

Prerequisites: ART 3384 and 4357

Sequential design and structural systems dealing with experimentation of type, image, pacing, and form. Emphasizes concept development, research, writing, and presentation skills.

ART 4365: Advanced Graphic Design Process

Prerequisites: ART 4360 and 4380

Alternative methods of ideation and design thinking will be examined as they relate to self-directed projects, addressing issues, developing innovative ideas and solutions that serve as a catalyst for change.

ART 4381: Design in the Community 

Prerequisites: ART 4360 and 4380

An applied learning experience with emphasis placed on the role of the designer in the community, civic engagement, and social responsibility. Teamwork, client interaction, and presentation skills are stressed.

ART 4382: Portfolio Development

Prerequisites: ART 4365 and 4381

Final portfolio preparation and refinement.

ART 4379: Professional Practices in Graphic Design (lecture)

Prerequisites: ART 4365 and 4381

Examines the process of career development and planning, including self-assessment, job search strategies and awareness of work place issues. Covers a variety of topics necessary for successful transition from academia to the work place.

Area of Emphasis Elective

Student Choice

A student may select one of the following to satisfy the required credit hours: one additional art history course, one additional studio course, or a graphic design internship (ART 4355)