Texas Tech University


Transmedia Art

The Transmedia program offers an interdisciplinary approach to both digital new media and traditional studio art practices. In the program, students will learn to use computer technology to communicate across a variety of media platforms and to explore 2-, 3- and 4-dimensional spaces. Areas of study include Digital Imaging and Computer Graphics (2D), Digital Animation, Digital Installation and environment (2D/3D), Video Art and Digital Film, and Time-based and Performative Art (4D). Students will be prepared for a variety of graduate school programs as well as careers in digital design, media art and production, and the television and film industry.

Transmedia Art Major

The BFA in Art with an emphasis in Transmedia is a field of study focusing on conceptual, experimental, and innovative approaches to time-based, interactive, and digital art forms utilizing tools such as video, sound, computer art, photography, installation, and performance. It supports new approaches to art across media, helping students develop broad literacy skills necessary to navigate a media-saturated art world. Different from traditionally defined art concentrations, the Transmedia Art emphasis places increased value on new media literacies, including textual and oral, visual and aural, analog and digital, as well as computational and networked intelligences. It is highly engaging and helps students build broad artistic and technical vocabulary and versatile communication skills to decode and remix media elements, which has been identified by many researchers and scholars as essential to taking part in this participatory culture we live in today.

4-year Plan for the BFA in Studio Art
Degree Checklist for an emphasis in Transmedia

Admission to the Program

Any art major student can declare the Transmedia Art emphasis through the portfolio review at the end of their second semester.

Transmedia Art Minor

Available to all students at Texas Tech, the Transmedia Art Minor program creates a space for non-major students who wish to explore their artistic interests through technology and digital media.

Transmedia Art minors must complete a total of 18 credits in the courses listed below. All advanced hours must be taken in residence. A minimum grade of "C" must be earned in all courses taken for the minor.

  • ART 1302 - 2D Design (3 credits)
  • ART 2309 - Technology in the Arts (3 credits)
  • ART 1309 - Art Appreciation (3 credits)
  • ART 4390 - Advanced Transmedia (3 sections, 3 credits each): 
    • Video Art
    • Animation & Motion Graphics
    • Digital Painting (may be substituted with Art 4329 Advanced Digital Imaging)

Admission to the Program

Any undergraduate student can declare this minor. Transmedia Art minors are not required to submit a portfolio for admission. Students are advised to declare a minor by the first semester of their junior year to allow for adequate time to complete the Transmedia minor.

Contact: Jiawei Gong, Associate Professor of Transmedia Art

Facilities and Equipment

Transmedia Lab


Jiawei Gong (MFA)
Dane Webster (MFA)

Student Work


Animated version of Vincent Van Gogh's painting Starry Night

Virtual Reality paintings

Tips: when viewing the VR paintings on Poly.google.com, drag left and right, up and down to rotate, scroll to zoom in and out.