Texas Tech University

Asheley R. Landrum

Assistant Professor
Advertising & Brand Strategy

Email: a.landrum@ttu.edu

Research: Science, political, environmental, social media 


 Tuesday/Thursday 2:00 p.m. - 3:00 p.m.

Twitter: @LandrumAR
Website:  AsheleyLandrum.com

Howard Deshong Postdoctoral Fellowship, Annenberg Public Policy Center, University of Pennsylvania
Ph.D., University of Texas at Dallas, 2013
M.S., University of Texas at Dallas, 2011
B.A., University of Texas at Austin

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Asheley Landrum


Asheley R. Landrum, PhD, is a psychologist and Assistant Professor specializing in strategic science communication. Prior to Texas Tech, she was the Howard Deshong Postdoctoral Fellow at the Annenberg Public Policy Center at the University of Pennsylvania. Dr. Landrum's research bridges theory and methodology from educational, social, cognitive, and development psychology as well as communication research and public policy. Her work has appeared in journals such as Nature Climate Change, Trends in Cognitive Sciences, Trends in Biotechnology, Developmental Science, Cognition, Advances in Political Psychology, and Journal of Risk Research.


Even when information is credible, empirically-derived, and presented by expert sources, people are not always ready and willing to trust it. For instance, pockets of the general public reject conclusions that are widely accepted by the scientific community such as the advisability of childhood vaccines, the legitimacy of evolution, and the need to address climate change. Yet this behavior has a rational basis. Information sources, including experts and other communicators, are not limited to being truthful; and depending on a communicator's knowledge and motivations, the quality of information presented can vary from reliably accurate to inaccurate, distorted, or even purposefully misleading. Furthermore, even children are not blank slates. When encountering new information, children and adults, alike, engage in motivated cognition; Information is filtered and processed through our 'priors'—e.g., our attitudes, beliefs, identities, knowledge, and values that we hold prior to encountering the communicated information. Knitting together my expertise in developmental psychology with my training in the science underlying science communication, my program of research investigates the development of phenomena that influence public understanding and acceptance of science.


  • Content analysis
  • In-depth interviews
  • Experiment
  • Surveys

Research Areas

Selected Publications

  • Landrum, A. R., Hilgard, J., Lull, R. B., Akin, H., & Jamieson, K. H. (2018). Open and transparent research practices and public perceptions of the trustworthiness of agricultural 27 biotechnology organizations. Journal of Science Communication, 17(02), A04. doi: 10.22323/2.17020204.
  • Landrum, A. R., Lull, R., Akin, H., Hassel, A. & Jamieson, K. H. (2017). Processing the Papal Encyclical through Perceptual Filters: Pope Francis, Identity-Protective Cognition, and Climate Change Concern. Cognition, 166, 1-12. doi: 10.1016/j.cognition.2017.05.015 *Selected as Editor Choice **Featured in Nature Climate Change
  • Landrum, A. R., & Hallman, W. K. (2017) Engaging in Effective Science Communication: a Response to Blancke et al. (2017) on Deprobamatizing GMOs. Trends in Biotechnology. doi: 10.1016/j.tibtech.2017.01.006
  • Kahan, D. M., Landrum, A. R., Carpenter, K., Helft, L., & Jamieson, K, H. (2017). Science Curiosity and Political Information Processing. Advances in Political Psychology, 38(S1), 179-199. doi: 10.1111/pops.12396
  • Landrum, A. R., Eaves, B. S., Jr., & Shafto, P. (2015). Learning to trust and trusting to learn: A theoretical framework. Trends in Cognitive Sciences, 19(3), 109-111. doi: 10.1006/j.tics.2014.12.00

Teaching Focus

  • Special Topics in Journalism: The Science of Science Communication (JOUR 6315)
  • Research Methods (MCOM 5364)
  • Principles of Advertising (ADV 3310)