Texas Tech University

Amber McCord

Associate Professor of Practice & Assistant Dean of Student Success
Professional Communication

Email: amber.mccord@ttu.edu

Phone: +1.806.834.8720

Office: 909

Doctor of Philosophy in Media and Communication, Texas Tech University
Master of Science in Agricultural Communication, Texas Tech University
Bachelor of Science in Agricultural Communication, Texas Tech University

Amber McCord


Amber McCord serves as the Graphic Designer for the Office of Research Development & Communications in the Office of Research & Innovation. She offers consultation for faculty members across campus to improve and create graphics for grant proposals and publication manuscripts. Additionally, she works with faculty and graduate students to improve their visual and verbal communication skills.

Selected Publications

  • Tarpley, T. G., Fischer, L. M., Steede, G. M., Cummins, R., McCord, A. (2020). How much transparency is too much? A moment-to-moment analysis of viewer comfort in response to animal harvest videos. Journal of Applied Communications. 
  • McLaughlin, B., Velez, J., Gotlieb, M., Thompson, B. A., Krause-McCord, A. (2019). React to the future: Political projection, emotional reactions, and political behavior. International Journal of Advertising.
  • Holiday, S., Loof, T. J., Cummins, R. G., Krause, A. (2018). In the company of selfies: Affective and cognitive response to selfies in print advertisements. Journal of Current Issues & Research in Advertising.
  • Krause, A., & Bucy, E. P. (2018). Interpreting images of fracking: how visual frames and standing attitudes shape perceptions of environmental risk and economic benefit. Environmental Communication, 1-22.

Teaching Focus

McCord is currently teaching Introduction to Digital and Social Media, as well as graduate courses focused on digital media and design.