Buduo Wang

Biography

Buduo joined the College of Media & Communication in summer 2023, after earning his Ph.D. from the University of Texas at Austin. He is passionate about the analytical aspects of advertising and focuses his research on health communication, persuasion resistance, and digital media. Outside of the office, Buduo enjoys road tripping as a way to recharge and brainstorm. 

Research

Buduo's research interests lie at the intersection of health communication, computer-mediated communication, and persuasion resistance. He primarily uses experimental and survey methodologies to explore the psychological mechanisms underlying how individuals process and evaluate health messages, especially in online environments. His recent work examines how online users perceive and assess health information received from social media influencers and artificial intelligence.