Texas Tech University

John A. Velez, Ph.D.

Assistant Professor
Journalism & Electronic Media

Email: john.velez@ttu.edu

Phone: +1.806.834.4627

Office: 412
Office Hours: Tues/Thurs: 2-4 pm

Ph.D., Ohio State University
B.A., University of Alabama

John Velez


Dr. Velez researches and teaches about the benefits of new media technology, mainly focusing on the potential positive effects of playing video games. He is interested in promoting TTU's gaming culture by advising the student organizations Heads Up Display, Texas Tech Esports Association, and the Nintendo Appreciation Club. Dr. Velez also uses Minecraft to teach middle and high school students basic programming in the Minecrafter Camp hosted by the College of Media and Communication and conducted through IDEAL.

Classes Taught:

MCOM 5366: Seminar in Mass Communication Theory

EMC 3300: Electronic Media and Society

EMC 3308: Visual Communication

EMC 3375: Digital Gaming Culture 

EMC 6315: Special Topics Seminar: Interactions with AI and Computer-Mediated Communication


McLaughlin, B. & Velez, J. A. (in press). Imagined politics: How different media platforms transport citizens into political narratives. Social Science Computer Review

Velez, J. A. & Hanus, M. (2016). Self-affirmation theory and performance feedback: When scoring high makes you feel low. Cyberpsychology, Behavior, and Social Networking, 19(12), 721-726.

Velez, J. A., Greitemeyer, T., Whitaker, J. L., Ewoldsen, D. R., & Bushman, B. J. (2016). Violent video games and reciprocity: The attenuating effects of cooperative game play on subsequent aggression. Communication Research, 43(4), 447-467.

Velez, J. A. (2015). Extending the theory of bounded generalized reciprocity: An explanation of the social benefits of cooperative video game play. Computers in Human Behavior, 48, 481-491.


2017 President's Excellence in Teaching Award, Texas Tech University

Outstanding Researcher Award, Texas Tech University

Nominated for 2018 Barnie E. Rushing Jr. Faculty Distinguished Research Award